SearchBlog
by Laurie Sullivan, Staff Writer
Pull up the Interactive Advertising Bureau's (IAB) The Native Advertising Playbook released Wednesday and search on the keyword "search." You will find about 20 references. The playbook highlights six
core … Read the whole story
by Laurie Sullivan
Google exec and Android founder Andy Rubin is spearheading a project to build robots. Google's robotics project squarely aims at manufacturing; the robots would … Read the whole story
COMMENTARY
by Todd Ebert
What can marketers do to prevent leaks in their marketing and sales process? These leaks reveal problems they may not even realize they have … Read the whole story
by Joe Mandese
The Interactive Advertising Bureau this morning released its much-anticipated guidelines for so-called "native advertising" formats that mimic editorial content, including the online ad industry's … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The online video biz is firmly planted in mobile; that's where the users are headed. But video consumers of the YouTube variety are also … Read the whole story
by Gavin O'Malley
This year, marketers devoted 37% of their budgets to branded content, which averaged out to exactly $1,860,788 per brand. Although the percentage of overall … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Quiznos is testing geo-fenced ads that appear in-stream and onscreen for connected cars on the Aha network of personalized Web audio content. Location has … Read the whole story
by Aaron Baar
"Given the early success of Chromecast, you would expect additional retail partners to surface which in turn will help more consumers discover the device. … Read the whole story
COMMENTARY
by Tim Dunn, Columnist
A "soup" of screen sizes, Facebook and Google glomming a lot of the ad spend, m-payment confusion, and teens flocking to messaging apps all … Read the whole story
by Erik Sass
U.S. Hispanics over-index in a number of key digital behaviors, showing themselves more likely than the general population to do things like using social … Read the whole story
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by Sarah Mahoney
Experts say enough results are in to clearly spell out the season's trends. The big winners? Amazon, iPads, just about anything sold online, and … Read the whole story
by Tyler Loechner
WPP has announced the merging of its largest trading desk, Xaxis, and 24/7 Media, a digital marketing technology company. WPP claims the merged company … Read the whole story
by Wendy Davis
The Department of Commerce will convene industry representatives and consumer advocates in an attempt to forge privacy standards governing facial recognition technology, the agency … Read the whole story
COMMENTARY
by Dan Rubin
"Look, if you had one shot, or one opportunity/To seize everything you ever wanted -- one moment --/Would you capture it or just let … Read the whole story