Pull up the Interactive Advertising Bureau's (IAB) The Native Advertising Playbook released Wednesday and search on the keyword "search." You will find about 20 references. The playbook highlights six core … Read the whole story
Google exec and Android founder Andy Rubin is spearheading a project to build robots. Google's robotics project squarely aims at manufacturing; the robots would … Read the whole story
What can marketers do to prevent leaks in their marketing and sales process? These leaks reveal problems they may not even realize they have … Read the whole story
The Interactive Advertising Bureau this morning released its much-anticipated guidelines for so-called "native advertising" formats that mimic editorial content, including the online ad industry's … Read the whole story
The online video biz is firmly planted in mobile; that's where the users are headed. But video consumers of the YouTube variety are also … Read the whole story
This year, marketers devoted 37% of their budgets to branded content, which averaged out to exactly $1,860,788 per brand. Although the percentage of overall … Read the whole story
Quiznos is testing geo-fenced ads that appear in-stream and onscreen for connected cars on the Aha network of personalized Web audio content. Location has … Read the whole story
"Given the early success of Chromecast, you would expect additional retail partners to surface which in turn will help more consumers discover the device. … Read the whole story
A "soup" of screen sizes, Facebook and Google glomming a lot of the ad spend, m-payment confusion, and teens flocking to messaging apps all … Read the whole story
U.S. Hispanics over-index in a number of key digital behaviors, showing themselves more likely than the general population to do things like using social … Read the whole story
Experts say enough results are in to clearly spell out the season's trends. The big winners? Amazon, iPads, just about anything sold online, and … Read the whole story
WPP has announced the merging of its largest trading desk, Xaxis, and 24/7 Media, a digital marketing technology company. WPP claims the merged company … Read the whole story
The Department of Commerce will convene industry representatives and consumer advocates in an attempt to forge privacy standards governing facial recognition technology, the agency … Read the whole story
"Look, if you had one shot, or one opportunity/To seize everything you ever wanted -- one moment --/Would you capture it or just let … Read the whole story