by Laurie Sullivan
Twitter released an ad-targeting tool Thursday that allows advertisers to target users who have shown interest in specific brands or categories, even off the … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
In the past two decades or so, a lot of marketers talked about gaining a 360-degree view of their customers. I'm not exactly sure … Read the whole story
by Laurie Sullivan
Marketers will find that in 2014 their company's IT departments will move toward managing business services, and away from managing technology. That will force … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Forrester Research's report, "Why Every Online Retailer Needs To Think Green," found green retail initiatives attract and retain high-value customers. Some 60% of the … Read the whole story
by Wendy Davis
Companies that run "native advertising," or ads that mimic editorial material, run the risk of misleading consumers, Federal Trade Commissioner Edith Ramirez said. One … Read the whole story
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by Steve McClellan
Tech giant HP has awarded its search business to Optimedia, according to sources. The selection came after a consolidation review of the company's search … Read the whole story
by Mark Walsh
American Eagle Outfitters' app was cited for successfully integrating their loyalty program and social media properties, while providing user-friendly browsing and checkout. The only … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google has defeated a class-action lawsuit challenging changes made in 2012 to its privacy policy. U.S. Magistrate Judge Paul Grewal in San Jose, Calif. … Read the whole story
by Gavin O'Malley
With tech giants like Google and Amazon nipping at their Christian Louboutin high heels, fashion brands need to step up their technology game. Yet … Read the whole story
by Gavin O'Malley
AOL.com is bringing on Brian Balthazar as executive producer and head of programming. He comes from HGTV where he was director of original programming … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As Santa gets ready for his yearly flight, Microsoft engineers are working on a project with the North American Aerospace Defense Command that will … Read the whole story
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by P.J. Bednarski
The male-oriented online video giant Machinima says it's expanding its deal with crowdsource social video company Poptent, through 2014. The companies work together to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Larry Kim wanted to know whether Twitter ads really work, so he dug into some data to find out and how they measure up … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Richard Chavez has some tips for marketers who continue to struggle with the inability to track referring keyword data. He suggests that SEO marketers … Read the whole story
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by Steve McClellan
Starcom MediaVest Group and data and analytics firm Acxiom have created a new partnership that will give SMG clients access to Acxiom's new precision … Read the whole story