You're building great search campaigns and optimizing Web sites to serve ads and organic listings at the top of the page in search engine queries -- but no amount of … Read the whole story
Twitter released an ad-targeting tool Thursday that allows advertisers to target users who have shown interest in specific brands or categories, even off the … Read the whole story
In the past two decades or so, a lot of marketers talked about gaining a 360-degree view of their customers. I'm not exactly sure … Read the whole story
Marketers will find that in 2014 their company's IT departments will move toward managing business services, and away from managing technology. That will force … Read the whole story
Forrester Research's report, "Why Every Online Retailer Needs To Think Green," found green retail initiatives attract and retain high-value customers. Some 60% of the … Read the whole story
Companies that run "native advertising," or ads that mimic editorial material, run the risk of misleading consumers, Federal Trade Commissioner Edith Ramirez said. One … Read the whole story
Tech giant HP has awarded its search business to Optimedia, according to sources. The selection came after a consolidation review of the company's search … Read the whole story
American Eagle Outfitters' app was cited for successfully integrating their loyalty program and social media properties, while providing user-friendly browsing and checkout. The only … Read the whole story
Google has defeated a class-action lawsuit challenging changes made in 2012 to its privacy policy. U.S. Magistrate Judge Paul Grewal in San Jose, Calif. … Read the whole story
With tech giants like Google and Amazon nipping at their Christian Louboutin high heels, fashion brands need to step up their technology game. Yet … Read the whole story
AOL.com is bringing on Brian Balthazar as executive producer and head of programming. He comes from HGTV where he was director of original programming … Read the whole story
As Santa gets ready for his yearly flight, Microsoft engineers are working on a project with the North American Aerospace Defense Command that will … Read the whole story
The male-oriented online video giant Machinima says it's expanding its deal with crowdsource social video company Poptent, through 2014. The companies work together to … Read the whole story
Larry Kim wanted to know whether Twitter ads really work, so he dug into some data to find out and how they measure up … Read the whole story
Richard Chavez has some tips for marketers who continue to struggle with the inability to track referring keyword data. He suggests that SEO marketers … Read the whole story
Starcom MediaVest Group and data and analytics firm Acxiom have created a new partnership that will give SMG clients access to Acxiom's new precision … Read the whole story