by Laurie Sullivan
Bing has released a list of the Top 10 Advertising Campaigns and the Top Bidded Brands on Bing Ads in 2013, including spots from … Read the whole story
by Joe Mandese
On the eve of Madison Avenue's major ad outlook updates, influential Wall Street analyst and former ad industry insider Brian Wieser this morning issued … Read the whole story
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by Mark Walsh
Brands have to incorporate paid advertising into their social media budget to ensure their content is seen by existing and potential customers on Facebook. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The benefits are not always apparent, but marketers need to start thinking out of the box and invest in serendipitous marketing. Rand Fishkin explains … Read the whole story
by Laurie Sullivan
U.S. retailers spent the most on paid-search ads during the holiday weekend, with an emphasis on mobile devices. The cost per click for smartphones … Read the whole story
COMMENTARY
by David Doty
Whether it's defining standards, selecting the right interactive experience, or globalizing brand messaging, the challenge is to make the artful but tough decisions. Marketers … Read the whole story
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by Gavin O'Malley
Small- and medium-sized businesses are finally embracing digital in a big way, new research shows. In less than a year, SMBs are on track … Read the whole story
COMMENTARY
by Eric Korsh
Last year, my wish list for 2013 was a guide map for second screen content and app developers. Just like the live elf that … Read the whole story
by Wendy Davis
The developer of the Brightest Flashlight app deceived consumers by transmitting their geolocation data and unique device identifiers to ad networks, the Federal Trade … Read the whole story
by Sarah Mahoney
A new survey of retail CMOs shows that stores are backing away from mobile technology, even as m-commerce sales climb. Only 38% say it … Read the whole story
COMMENTARY
by Skip Brand
Over the past year, the term "native advertising" has evolved from a simple industry buzzword into a complex, frequently debated advertising strategy being heralded … Read the whole story
by Erik Sass
Getting online video content in front of viewers remains a challenge, and limits the number of opportunities to monetize it with video ads. But … Read the whole story
COMMENTARY
by Andy Oakes
I've spent a lot of my time over the last year talking and arguing about the online display market. I've spent a lot of … Read the whole story
by Tanya Gazdik
Consumer demand has finally put green retail on the main stage, according to a report from Forrester, which states that more than 50% of … Read the whole story
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by Steve McClellan
JWTIntelligence's new trend report forecasts a major consumer backlash in 2014. Privacy is a big concern and paranoia about tech intrusions is growing. Visual … Read the whole story