Conversion optimization (CO) will become one of the most sought after tactics in 2014. Let's face it -- not many marketers do it really well. Not many understand all the … Read the whole story
Bing has released a list of the Top 10 Advertising Campaigns and the Top Bidded Brands on Bing Ads in 2013, including spots from … Read the whole story
On the eve of Madison Avenue's major ad outlook updates, influential Wall Street analyst and former ad industry insider Brian Wieser this morning issued … Read the whole story
Brands have to incorporate paid advertising into their social media budget to ensure their content is seen by existing and potential customers on Facebook. … Read the whole story
The benefits are not always apparent, but marketers need to start thinking out of the box and invest in serendipitous marketing. Rand Fishkin explains … Read the whole story
U.S. retailers spent the most on paid-search ads during the holiday weekend, with an emphasis on mobile devices. The cost per click for smartphones … Read the whole story
Whether it's defining standards, selecting the right interactive experience, or globalizing brand messaging, the challenge is to make the artful but tough decisions. Marketers … Read the whole story
Small- and medium-sized businesses are finally embracing digital in a big way, new research shows. In less than a year, SMBs are on track … Read the whole story
Last year, my wish list for 2013 was a guide map for second screen content and app developers. Just like the live elf that … Read the whole story
The developer of the Brightest Flashlight app deceived consumers by transmitting their geolocation data and unique device identifiers to ad networks, the Federal Trade … Read the whole story
A new survey of retail CMOs shows that stores are backing away from mobile technology, even as m-commerce sales climb. Only 38% say it … Read the whole story
Over the past year, the term "native advertising" has evolved from a simple industry buzzword into a complex, frequently debated advertising strategy being heralded … Read the whole story
Getting online video content in front of viewers remains a challenge, and limits the number of opportunities to monetize it with video ads. But … Read the whole story
I've spent a lot of my time over the last year talking and arguing about the online display market. I've spent a lot of … Read the whole story
Consumer demand has finally put green retail on the main stage, according to a report from Forrester, which states that more than 50% of … Read the whole story
JWTIntelligence's new trend report forecasts a major consumer backlash in 2014. Privacy is a big concern and paranoia about tech intrusions is growing. Visual … Read the whole story