It will become natural for consumers to click on native ads in organic search results -- especially on Google, as the engine steps up its position to standardize product listing … Read the whole story
Twitter has entered into a multi-year licensing agreement with Pitney Bowes to tap its location data for mobile services. The company will use the … Read the whole story
Google Hummingbird -- the newest and biggest update to Google's search algorithm -- has prompted businesses to reexamine their SEO and content management strategies … Read the whole story
Adchemy continues to drive automation through software as a service tool. On Tuesday, the company will release a keyword tool that allows search marketers … Read the whole story
Intuit has developed a customer-first approach supported through search engine marketing. A data-intensive paid-search strategy allows the company to make customers the center of … Read the whole story
A couple of weeks ago, I was at YouTube's Lean-In event in Los Angeles. At day's end, Google's Chairman Eric Schmidt gave a talk … Read the whole story
The long-awaited mobile revolution is presenting untold opportunities (and challenges) for retailers, but none more so than better big-picture ROI tracking. It may do … Read the whole story
The real power of paid media may actually lie in how brands use it to fuel the earned media social fire. More than serving … Read the whole story
Real-time ad analytics platform Pixalate is expected to Tuesday announce it has raised $4.6 million in a Series A round of funding led by … Read the whole story
TV ad targeting developer and ad network operator Simulmedia has closed on a $25 million round of funding from a group led by new … Read the whole story
If Tumblr's gallery of top sponsored posts for 2013 is any indication, then much of "native" advertising still looks and feels a lot like … Read the whole story