The fledgling display and retargeting company Dispop thinks its technology can outdo Google's, so it ran a study to prove its worth. The company plans to release findings Wednesday from … Read the whole story
comScore is developing multiplatform measurement that will look at search activity across multiple platforms. Some of the data analyzes mobile search. Read the whole story
Video content remains one of the most important media for online advertisers and publishers, as more are striving to add value to products or … Read the whole story
Hoping to help brands reach in-market shoppers with mobile video ads, Selectable is rolling out its WiFi Unlock platform, which provides consumers with free, … Read the whole story
Facebook on Wednesday said the redesigned Like and Share buttons it introduced in November are proving popular with users. In early tests over the … Read the whole story
Love it or hate it -- and there are plenty of people on both sides -- native advertising is the hot new trend in … Read the whole story
Cross-device targeting firm Drawbridge has brought on another ex-Googler, Rahul Bafna, as vice president of product management. In that role, he will be responsible … Read the whole story
Much as those multipurpose creams blur lightening, brightening, concealing and moisturizing technology along with color, new launches are expected to push harder-working, higher-performing blends … Read the whole story
Google Glass wearers have been warned they won't be welcome in restaurants, movie theaters and casinos. But those problems pale in comparison to one … Read the whole story
Building a brand involves investing in and ensuring its integrity. Being able to manage your brand effectively is an integral part of that investment, … Read the whole story
Have you ever had a one-on-one conversation with someone that was so important to you, you felt the need to share it with someone … Read the whole story
While ad spending often attracts the lion's share of attention in online video, let's not forget that video is a marketing tool, too. To … Read the whole story