An eye-tracking study aims to show how Google controls search query clicks, pulling consumers' eyes toward its advertisers' and branded sites, but it actually calls attention to the demand for … Read the whole story
Brands waste millions of dollars buying online ads that site visitors never see -- and Google hopes to change that. The company announced a … Read the whole story
First it was the bear pooping in the woods. Then it was the tree falling in the forest. Now we have the deer buzzing … Read the whole story
Facebook is the most trusted online platform for product reviews and recommendations -- beating out blogs, retail Web sites, Pinterest, YouTube, Twitter and Google+, … Read the whole story
Big data just means there's a lot of it -- but it should be about connected data, meaningful data. It's about parsing the meaningful … Read the whole story
While traditional marketing is expected to keep its edge in 2014, new research shows that digital marketing efforts are right on its heels. Traditional … Read the whole story
Sam Owen describes what he believes are 16 changes coming to Google paid search in 2014, starting with the fact that ads will become … Read the whole story
AT&T, which is rolling out high-speed broadband service in Austin, Texas, intends to offer a cheaper plan to subscribers who are willing to receive … Read the whole story
Big data is a big deal, both in and outside the advertising world. Conventional wisdom holds that there's unlimited value in data, and marketers … Read the whole story
Sean O'Neal, a digital vet who helped make "The Daily Mail Online" one of the highest-profile publishers on Madison Avenue, is jumping from the … Read the whole story
In order to tap into the unlocked growth of programmatic video, ad networks need to reinvent themselves. No longer can they serve as a … Read the whole story
If anyone had any doubts about the impact of mobile on shopping, many of the recent research findings should put those doubts to rest. … Read the whole story