SearchBlog
by Laurie Sullivan, Staff Writer
An eye-tracking study aims to show how Google controls search query clicks, pulling consumers' eyes toward its advertisers' and branded sites, but it actually calls attention to the demand for … Read the whole story
by Laurie Sullivan
Brands waste millions of dollars buying online ads that site visitors never see -- and Google hopes to change that. The company announced a … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
First it was the bear pooping in the woods. Then it was the tree falling in the forest. Now we have the deer buzzing … Read the whole story
by Laurie Sullivan
Facebook is the most trusted online platform for product reviews and recommendations -- beating out blogs, retail Web sites, Pinterest, YouTube, Twitter and Google+, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Big data just means there's a lot of it -- but it should be about connected data, meaningful data. It's about parsing the meaningful … Read the whole story
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by Gavin O'Malley
While traditional marketing is expected to keep its edge in 2014, new research shows that digital marketing efforts are right on its heels. Traditional … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sam Owen describes what he believes are 16 changes coming to Google paid search in 2014, starting with the fact that ads will become … Read the whole story
by Wendy Davis
AT&T, which is rolling out high-speed broadband service in Austin, Texas, intends to offer a cheaper plan to subscribers who are willing to receive … Read the whole story
COMMENTARY
by Jeff Sporn
Big data is a big deal, both in and outside the advertising world. Conventional wisdom holds that there's unlimited value in data, and marketers … Read the whole story
by Joe Mandese
Sean O'Neal, a digital vet who helped make "The Daily Mail Online" one of the highest-profile publishers on Madison Avenue, is jumping from the … Read the whole story
COMMENTARY
by Gal Topaz
In order to tap into the unlocked growth of programmatic video, ad networks need to reinvent themselves. No longer can they serve as a … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
If anyone had any doubts about the impact of mobile on shopping, many of the recent research findings should put those doubts to rest. … Read the whole story