When companies increase their financial debt, it typically means that executives have confidence in the economy, according to a study released this week. Marketers can find that comment in the … Read the whole story
Google is contemplating designing its own server chips, based on the ARM processor design, and replacing the Intel chips used today in its server … Read the whole story
Data is ubiquitous, and that is true pretty much everywhere. It was certainly true at the Search Insider Summit, where every panel and presentation … Read the whole story
Google made headway in the early search engine wars by pushing relevance and authority as key components of its algorithm. SEO became less about … Read the whole story
Over the past six months, Provide Commerce -- the e-commerce company behind ProFlowers, Red Envelope, and other consumer-facing brands -- has been testing a … Read the whole story
As mobile technology for in-store shopper targeting becomes more refined, the question of consumer acceptance looms large. The obvious issue is that just because … Read the whole story
VisualDNA, an audience insights company, today announced it has completed integrations with five technology platforms, including AOL Networks' Adap.tv and Advertising.com, DataXu, Krux and … Read the whole story
Sam Owen describes what he believes are 16 changes coming to Google paid search in 2014, starting with the fact that ads will become … Read the whole story
At a high level, good native ads convey the spirit and message of a brand without appearing overly promotional -- but as we've seen … Read the whole story