by Laurie Sullivan
Google has acquired military robotics maker Boston Dynamics, but it's one of many such companies during the past year. As diversification becomes important for … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
According to one ad platform, mobile rules the retail roost for last-minute Santas. These deadline-driven searchers need to use brick-and-mortar at the last minute, … Read the whole story
by Laurie Sullivan
U.S. advertisers have already spent nearly 50% more on paid-search ads in 2013 compared with the previous year, with click-through rates rising 14.1%. Mobile … Read the whole story
COMMENTARY
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Moving customers into mobile programs allows retailers to market and gather data across platforms. With multiple touch points you can engage customers with both … Read the whole story
by Joe Mandese
In a move to create what could well be called a UPC, or universal product code for all advertising and media content, two media … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Intrusive ad units, poorly behaved overlays, auto-run video pop-ups, ad tech fails and broken pages seem to me to be at an all-time high … Read the whole story
by Steve Smith
Facebook formalized its expected leap into video advertising this morning with a company announcement that audio-off, auto-playing video spots will run in some user … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
Google has always done things a bit differently. It was the first company to be really successful at growing its email users base through … Read the whole story
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by Mark Walsh
Yahoo on Monday announced that demand-side platforms (DSPs) MediaMath, DoubleClick Bid Manager, and The Trade Desk, Inc. have integrated as launch partners with its … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Young people are more digitally savvy right? They watch more video, play more games and spend more time in front of their screens, don't … Read the whole story
by Mark Walsh
Instead of competing over Olympic coverage, Yahoo and NBC Universal are teaming up next year to offer live streaming and digital video highlights of … Read the whole story
COMMENTARY
by Caleb Bushner
Last week, Instagram announced a direct-messaging feature called Instagram Direct, enabling users to share photos and videos with selected friends directly versus everyone following … Read the whole story
by Tyler Loechner
Altimeter Group released a report Tuesday titled "Real-Time Marketing: The Agility to Leverage 'Now.'" The company uses a quadrant chart to explain what it … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
After a year of revelations about the snoop state, cross-platform tracking and in-store surveillance, it's no wonder that various cloaking devices have become a … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent Trapit survey of U.S. marketers, 58% of respondents believe effective content marketing requires 10 or more pieces of content every … Read the whole story