Marketers have found that smartphones are the consumer's link from the digital to the real world when searching for products and services. In fact, 60% of shoppers often think of … Read the whole story
Google has acquired military robotics maker Boston Dynamics, but it's one of many such companies during the past year. As diversification becomes important for … Read the whole story
According to one ad platform, mobile rules the retail roost for last-minute Santas. These deadline-driven searchers need to use brick-and-mortar at the last minute, … Read the whole story
U.S. advertisers have already spent nearly 50% more on paid-search ads in 2013 compared with the previous year, with click-through rates rising 14.1%. Mobile … Read the whole story
Moving customers into mobile programs allows retailers to market and gather data across platforms. With multiple touch points you can engage customers with both … Read the whole story
In a move to create what could well be called a UPC, or universal product code for all advertising and media content, two media … Read the whole story
Intrusive ad units, poorly behaved overlays, auto-run video pop-ups, ad tech fails and broken pages seem to me to be at an all-time high … Read the whole story
Facebook formalized its expected leap into video advertising this morning with a company announcement that audio-off, auto-playing video spots will run in some user … Read the whole story
Google has always done things a bit differently. It was the first company to be really successful at growing its email users base through … Read the whole story
Yahoo on Monday announced that demand-side platforms (DSPs) MediaMath, DoubleClick Bid Manager, and The Trade Desk, Inc. have integrated as launch partners with its … Read the whole story
Young people are more digitally savvy right? They watch more video, play more games and spend more time in front of their screens, don't … Read the whole story
Instead of competing over Olympic coverage, Yahoo and NBC Universal are teaming up next year to offer live streaming and digital video highlights of … Read the whole story
Last week, Instagram announced a direct-messaging feature called Instagram Direct, enabling users to share photos and videos with selected friends directly versus everyone following … Read the whole story
Altimeter Group released a report Tuesday titled "Real-Time Marketing: The Agility to Leverage 'Now.'" The company uses a quadrant chart to explain what it … Read the whole story
After a year of revelations about the snoop state, cross-platform tracking and in-store surveillance, it's no wonder that various cloaking devices have become a … Read the whole story
According to a recent Trapit survey of U.S. marketers, 58% of respondents believe effective content marketing requires 10 or more pieces of content every … Read the whole story