by Laurie Sullivan
Visual IQ, which supports analytics and attribution modeling to understand how media performs, will integrate BlueKai's data on millions of unique consumers. The partnership … Read the whole story
by Joe Mandese
In the race to develop a programmatic infrastructure to buy and sell TV viewers the way agencies and trading desks now trade the right … Read the whole story
by Laurie Sullivan
Marketers have begun to reap higher returns from the amount spent to advertise on Facebook's site during the holidays, but can the platform do … Read the whole story
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by Laurie Sullivan
Forevermark will become the first luxury brand to run a YouTube masthead takeover across desktop, mobile and tablet devices, after Google extended the service … Read the whole story
by Joe Mandese
Native advertising formats -- ads that mimic the native non-advertising content on a publisher's page -- now represent more than a third (35.7%) of … Read the whole story
by Tyler Loechner
It's no secret that marketers spend more in the months leading up to the holidays when it comes to targeting gift givers, but it's … Read the whole story
by Mark Walsh
Facebook reportedly plans to charge $1 million to $2.5 million a day for video campaigns, depending on the size of the audience a marketer … Read the whole story
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by Gavin O'Malley
Social media marketing continues to grow and mature -- and it's doing so at the expense of display marketing. More than a third of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
I pulled some data-related prophecies to share with you, but here's my prediction first: Marketers will begin to use data to better understand the … Read the whole story
COMMENTARY
by Robin Simkins
The Internet is the monolith spurring the evolution (de-evolution?) of English. We see it spread across the digital landscape, and take hold IRL (in … Read the whole story
COMMENTARY
by Teresa Liu
Companies today need to consider where they should strategically invest in building meaningful brand propositions, determine the optimal number of brands required to deliver … Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
Here are 14 critical trends to help marketers re-create their own futures in 2014 -- as well as break old habits, embrace new methods … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Last week I posted an article exploring programmatic's place in place-based media. In it, I stated my belief that, while programmatic trading does exist … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Erik Ford did a good job recapping the winter MediaPost Search Insider Summit in Park City, Utah. For those of you who missed the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft has had only two CEOs in the 38-year history of the company, John Thompson reminds us in a blog post. The Microsoft director … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Numerous studies show that consumers shop on their smartphones and tablets but buy in stores. It's also no secret that many consumers also use … Read the whole story
COMMENTARY
by Maryanne Conlin
A variety of studies over the past year have confirmed that moms, really, really like smartphones. Estimates range, but we can safely say that … Read the whole story