SearchBlog
by Laurie Sullivan, Staff Writer
Remember when search marketing companies first began to delve into services supporting campaigns on social sites? Now a slew of these agencies that got their start in direct-response advertising have … Read the whole story
by Mark Walsh
Fueled by its push into mobile advertising, Facebook this year will account for 7.4% of U.S. digital ad spending, making it second only to … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
They only sit about five miles apart physically. One's in Palo Alto, the other's in Mountain View. But when it comes to how R&D … Read the whole story
by Laurie Sullivan
IAC/InterActiveCorp named company CEO Greg Blatt chairman of the newly created Match Group, consisting of IAC's Match businesses, Tutor.com, DailyBurn and an investment in … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Search Engine Watch has posted an article calling paid search Big Data marketing's "next frontier." Read the whole story
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by Gavin O'Malley
In order to enlarge its content, video search engine blinkx has expanded its partnership with independent video producer REV New Media. The tie-up translates … Read the whole story
COMMENTARY
by Roberto Siewczynski, Columnist
A client of mine frequently says, "We are really good at marketing to rich people." It's a helpful reminder because it challenges how you … Read the whole story
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by Gavin O'Malley
Video ad manager FreeWheel plans to integrate comScore validation measures into its offerings by the first quarter of the New Year. The service is … Read the whole story
by Mark Walsh
Foursquare on Thursday announced landing another $35 million in a fourth-round funding led by DFJ Growth, Barry Schuler's investment vehicle. That brings the total … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Dave Helmreich, Neustar's vice president of media and advertising, thinks some privacy issues can't be overlooked when it comes to life after cookies. He … Read the whole story
by Mark Walsh
In-app video ad platform Vungle has brought on a trio of veterans from companies including Microsoft, Facebook and Disney to help the start-up ramp … Read the whole story
COMMENTARY
by Melanie Shreffler, Columnist
If you're a teen marketer, no doubt you've noticed that most teens seem to have their eyes glued to a phone, gaming system, or … Read the whole story