Search & Performance Marketing Daily
Tuesday, December 24, 2013
  • Apple, China Mobile Open Door To Advertising Market

    Apple reached a multiyear deal with China Mobile to sell the company's iPhone devices. Analysts see the deal as a massive new opportunity for ... Read the whole story

  • When Interest Trumps Keywords In Search Ranking Factors

    Keywords will become less important as a ranking factor in 2014 for search engine queries. Rand Fishkin doesn't exactly say that in his Whiteboard ... Read the whole story

  • Yahoo Remains Top U.S. Web Site

    Yahoo remained the No. 1 U.S. Web property in November, extending its lead over Google by about 2 million monthly visitors to 194.6 million. ... Read the whole story

  • How To Increase Email Open, Read Rates

    How many emails did you receive and open this holiday season? No matter what the count, Sherice Jacob points to a ReturnPath 2013 email ... Read the whole story

  • Trends: Mobile Video, Messaging Apps To Soar

    The rise of mobile video, consolidation in the mobile payments market and the spread of smartwatches are some of the industry trends in store ... Read the whole story

  • The Metrics Are Worthless Without Accurate Data

    Jacob Fairclough gives us three important metrics for ad testing. It make seem a little elementary for the advanced paid-search marketer, but it should ... Read the whole story

  • The Continuing Search to Use Isis Mobile Payments

    The Isis mobile payment system, rolling out nationwide, looks like it may still have a few hurdles to get over. The issues may be ... Read the whole story