by Laurie Sullivan
Google, Audi, General Motors, Honda, Hyundai and chipmaker Nvidia have joined together to bring the Android operating system to cars through the Open Automotive … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
Google isn't right all the time and it certainly has had its share of failures, but generally speaking, when Google decides to enter a … Read the whole story
by Laurie Sullivan
A Forrester Research study released Monday suggests that Microsoft's innovative consumer technology trumps Apple's as the most trusted and essential brand. Microsoft is perceived … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
In an interview with Bloomberg television on December 30, Google chairman Eric Schmidt admitted what everyone pretty much knows already: the search behemoth missed … Read the whole story
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by Mark Walsh
YP on Monday announced acquiring mobile location-focused ad firm Sense Networks as the local search, media and advertising company seeks to bolster its mobile … Read the whole story
by Chuck Martin
Based on an early look at the some of the tech being shown at the International CES in Las Vegas, hot topics this year … Read the whole story
COMMENTARY
by Frederick Felman
As digital channels continue to evolve and expand, how do you best position your brand online to face the challenges and opportunities in the … Read the whole story
by Mark Walsh
With almost half of all radio listening happening in cars, Pandora in recent years has focused on building its streaming service directly into vehicles. … Read the whole story
COMMENTARY
by Holly Pavlika, Columnist
Every year, a multitude of research is done on today's moms. Has much changed since marketers turned their focus on her and her trillion-dollar … Read the whole story
by Joe Mandese
In one of the strongest signs yet that Madison Avenue is preparing for a major shift in the way it targets, buys and serves … Read the whole story
by Wayne Friedman
LAS VEGAS -- Looking to push more interactive style TV advertising through cloud-based platforms, ActiveVideo and BrightLine will partner to bring greater scale to … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Billed as the official media event of the International CES, the mega show in Las Vegas formerly known as the Consumer Electronics Show, more … Read the whole story
COMMENTARY
by Susan Frech, Columnist
As marketers, rather than viewing the term "influencer" as one narrow definition, we can approach it as a way of understanding how consumers impact … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Pandora is experimenting with ad targeting that uses some of the same technology the Internet radio company already uses to personalize music. Read the whole story