SearchBlog
The longer phrases spoken in voice search queries create a much closer match. It serves a more relevant ad to consumers, improves the quality score of the brand, and produces … Read the whole story
Microsoft and Facebook sent out an open invitation to industry experts who are interested in attending a joint hackathon next week. The two companies … Read the whole story
"The trend has been that mobile was winning... it's now won." That quote from Google Chairman Eric Schmidt is how influential analyst Doug Anmuth … Read the whole story
Mobile app marketing platform Fiksu said Thursday it is rolling out retargeting to help brands and developers reconnect with lapsed app users. Fiksu suggested … Read the whole story
Say goodbye to the stigma associated with native advertising. Following The New York Times' official embrace of the once-controversial ad format, J.P. Morgan is … Read the whole story
Winners are based on their Ace Scores, which reflect the interplay between an ad's measured "persuasion" (comprised of likeability, information, attention, change, relevance and … Read the whole story
To highlight the voice command capability of its own Entune in-car multimedia and telematics system, Toyota Motor Sales USA has launched a mobile campaign … Read the whole story
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Functionality builds up, then across. That was the principle of emerging markets that I talked about in last week's column. I've also talked about … Read the whole story
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Well, this was probably inevitable, but that doesn't mean I have to like it. In the ultimate mash up of social media, wearable technology, … Read the whole story
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My local grocery merchant finally has the in-store mobile experience envisioned for years. But finding the real value to the consumer left me stuck … Read the whole story
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How many years have been "the year" mobile advertising finally catches up to the massive growth in consumer time spent on mobile? As you … Read the whole story
