SearchBlog
by Laurie Sullivan, Staff Writer
The longer phrases spoken in voice search queries create a much closer match. It serves a more relevant ad to consumers, improves the quality score of the brand, and produces … Read the whole story
by Laurie Sullivan
Microsoft and Facebook sent out an open invitation to industry experts who are interested in attending a joint hackathon next week. The two companies … Read the whole story
by Joe Mandese
"The trend has been that mobile was winning... it's now won." That quote from Google Chairman Eric Schmidt is how influential analyst Doug Anmuth … Read the whole story
by Mark Walsh
Mobile app marketing platform Fiksu said Thursday it is rolling out retargeting to help brands and developers reconnect with lapsed app users. Fiksu suggested … Read the whole story
by Gavin O'Malley
Say goodbye to the stigma associated with native advertising. Following The New York Times' official embrace of the once-controversial ad format, J.P. Morgan is … Read the whole story
by Karlene Lukovitz
Winners are based on their Ace Scores, which reflect the interplay between an ad's measured "persuasion" (comprised of likeability, information, attention, change, relevance and … Read the whole story
by Mark Walsh
To highlight the voice command capability of its own Entune in-car multimedia and telematics system, Toyota Motor Sales USA has launched a mobile campaign … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Functionality builds up, then across. That was the principle of emerging markets that I talked about in last week's column. I've also talked about … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Well, this was probably inevitable, but that doesn't mean I have to like it. In the ultimate mash up of social media, wearable technology, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
My local grocery merchant finally has the in-store mobile experience envisioned for years. But finding the real value to the consumer left me stuck … Read the whole story
COMMENTARY
by Joe Marchese
How many years have been "the year" mobile advertising finally catches up to the massive growth in consumer time spent on mobile? As you … Read the whole story