Keyword search terms that consumers query on google.com correlate to interesting trends. Searches for Facebook -- more than any other term -- have some sort of relationship with the unemployment … Read the whole story
TagMan's plan to roll out cookie-less ad and conversion tracking technology could become the answer to cross-channel marketing and attribution. The technology, which supports … Read the whole story
Marketers should not fear the endangerment of third-party cookies. Sure -- a world without cookies seems outside our comfort zone, but we still have … Read the whole story
Google will offer hotels options for travelers to learn more about their services through high-resolution panoramic photos stitched together in a 360-degree view -- … Read the whole story
Every marketer loves checking out the competition - and with the trackability of digital marketing and tools available to us today, it's never been … Read the whole story
SeeWhy, a retargeting company, on Monday announced the availability of SeeWhy Ad Manager, a software-as-a-service (SaaS) meant for retail and ecommerce companies. The new … Read the whole story
YouTube and DreamWorks will collaborate to produce daily original programming that is planned to launch this month. Insiders say the series should provide an … Read the whole story
In mid-December I trekked to the New York Googleplex Glass Annex (Glass-plex?) to pick up my Glass (glasses?). I have been experimenting with Glass … Read the whole story
Patrick Bonomo is out as COO of WPP's Spafax Networks unit, and is now head of operations at sister WPP search shop Catalyst. Bonomo, … Read the whole story
A couple of features in Google AdWords known as review extensions and shared endorsements will change the way marketers think about product reviews in … Read the whole story
Advertising technology provider PubMatic on Monday announced the launch of new video ad-serving technology. The addition of video is not limited to one channel … Read the whole story
LAS VEGAS -- Whether you were sitting in a Chevy, trying on a stylish "wearable tech" pendant, or browsing everyday household appliances, if it … Read the whole story