SearchBlog
by Laurie Sullivan, Staff Writer
The names Branch and Potluck might seem like events written into a whimsical children's novel, but the models for these two services from Branch Media are anything but childlike. In … Read the whole story
by Laurie Sullivan
Google expanded its effort to connect with homes, cars and living rooms Monday on the news that it will pay $3.2 billion in cash … Read the whole story
by Laurie Sullivan
Russian search engine Yandex will launch a feature integrating real-time posts from Facebook, and use the site's data to provide more relevant social-related search … Read the whole story
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by Laurie Sullivan
As Google moves to become a "solutions engine," which answers questions, rather than a "search engine" designed to find information, PM Digital VP Clay … Read the whole story
by Karl Greenberg
The IAB's "Digital Influence on Auto Intenders" study finds that 21% of in-car shoppers respond to digital outreach versus 12% of everyone else. And … Read the whole story
by Mark Walsh
Call marketing technology provider Invoca on Tuesday announced closing $20 million in a third-round funding led by Accel partners and including prior investors Upfront … Read the whole story
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by Tyler Loechner
XL Marketing, a digital marketing platform provider with a focus on customer relationship management (CRM), on Tuesday announced it has rebranded as Zeta Interactive. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A new IBM study shows considerable increases in the number of consumers willing to share personal data with retailers. But they expect to get … Read the whole story
COMMENTARY
by Jen Agustin
Now that marketing has become a truly revenue and data-driven discipline, we marketers can rejoice in the fact that we're able to make a … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While advertising dollars are pouring into social media, most marketers still aren't quite sure what they're getting for their investments. An estimated one-hird (34%) … Read the whole story