The names Branch and Potluck might seem like events written into a whimsical children's novel, but the models for these two services from Branch Media are anything but childlike. In … Read the whole story
Google expanded its effort to connect with homes, cars and living rooms Monday on the news that it will pay $3.2 billion in cash … Read the whole story
Russian search engine Yandex will launch a feature integrating real-time posts from Facebook, and use the site's data to provide more relevant social-related search … Read the whole story
As Google moves to become a "solutions engine," which answers questions, rather than a "search engine" designed to find information, PM Digital VP Clay … Read the whole story
The IAB's "Digital Influence on Auto Intenders" study finds that 21% of in-car shoppers respond to digital outreach versus 12% of everyone else. And … Read the whole story
Call marketing technology provider Invoca on Tuesday announced closing $20 million in a third-round funding led by Accel partners and including prior investors Upfront … Read the whole story
XL Marketing, a digital marketing platform provider with a focus on customer relationship management (CRM), on Tuesday announced it has rebranded as Zeta Interactive. Read the whole story
A new IBM study shows considerable increases in the number of consumers willing to share personal data with retailers. But they expect to get … Read the whole story
Now that marketing has become a truly revenue and data-driven discipline, we marketers can rejoice in the fact that we're able to make a … Read the whole story
While advertising dollars are pouring into social media, most marketers still aren't quite sure what they're getting for their investments. An estimated one-hird (34%) … Read the whole story