SearchBlog
by Laurie Sullivan, Staff Writer
Consumers opened two-thirds of emails sent by multichannel retailers on mobile devices in 2013, up from previous years for most industries. Multichannel retailers had the highest percentage of mobile
opens … Read the whole story
by Laurie Sullivan
Most mobile apps simply don't generate a profit. Fledgling DoApp wants to change that. The company has created a self-serve mobile advertising network that … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
I've become fascinated with comments across the Web left behind by advertising folks insisting the industry follow Do Not Track protocols. These days there … Read the whole story
by Mark Walsh
Twitter has announced the ability for marketers to target ads more precisely on the site using customer email addresses or users' Twitter ID information. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
About a fifth of shoppers occupy a core of heavily mobile, digitally dependent customers who are ready, willing and able to engage retailers via … Read the whole story
by Wendy Davis
A federal appellate court on Tuesday gutted the Federal Communications Commission's 2010 Net neutrality regulations, which prohibit broadband providers from blocking lawful content and … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Yahoo's latest run of mobile apps shows real thought about the possible ways we want to consume media on mobile devices. They may not … Read the whole story
by Laurie Sullivan
Major financial institutions like Citibank take the responsibility of communicating vital information like local branch closures or technology glitches to customers during a natural … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A federal appellate court struck down net neutrality rules today, leaving Internet service providers free to block Web sites, services and apps at will. … Read the whole story
by Tyler Loechner
WebSpectator, a real-time ad exchange that measures a consumer's time spent viewing ads, on Wednesday announced it has received Media Rating Council (MRC) accreditation … Read the whole story
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by Thom Forbes
Observers yesterday were pondering why Google "wants a $3.2 billion thermostat?" as Lex's Robert Armstrong asked "Financial Times" reporter Joseph Cotterill about the company's … Read the whole story
by Mark Walsh
GM has returned as a Facebook advertiser with a campaign promoting the Chevrolet Sonic, and the social network wants to dispel any lasting perception … Read the whole story
COMMENTARY
by Eric Hastings
The strength of a DMP (data management platform) is in its core -- the technology that processes and organizes vast amounts of data on … Read the whole story
by Wayne Friedman
Local media revenue is set to climb mid-single-digit percentages this year. Just under half of executive managers and sales managers predict a revenue increase … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
While parts of the U.S. are thawing out from the polar vortex, the paid search industry has been doing what it can to keep … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
A slew of TV networks offer second-screen content that's synchronized to TV shows, but viewers aren't sold yet on its value. Only 13% of … Read the whole story
COMMENTARY
by Julie Wittes Schlack
What's the difference between Big Data analytics and consumer collaboration? And can these two very disparate approaches to consumer insight and innovation play well … Read the whole story