SearchBlog
Consumers opened two-thirds of emails sent by multichannel retailers on mobile devices in 2013, up from previous years for most industries. Multichannel retailers had the highest percentage of mobile opens … Read the whole story
Most mobile apps simply don't generate a profit. Fledgling DoApp wants to change that. The company has created a self-serve mobile advertising network that … Read the whole story
- COMMENTARY
I've become fascinated with comments across the Web left behind by advertising folks insisting the industry follow Do Not Track protocols. These days there … Read the whole story
Twitter has announced the ability for marketers to target ads more precisely on the site using customer email addresses or users' Twitter ID information. … Read the whole story
- COMMENTARY
About a fifth of shoppers occupy a core of heavily mobile, digitally dependent customers who are ready, willing and able to engage retailers via … Read the whole story
A federal appellate court on Tuesday gutted the Federal Communications Commission's 2010 Net neutrality regulations, which prohibit broadband providers from blocking lawful content and … Read the whole story
COMMENTARYYahoo's latest run of mobile apps shows real thought about the possible ways we want to consume media on mobile devices. They may not … Read the whole story
Major financial institutions like Citibank take the responsibility of communicating vital information like local branch closures or technology glitches to customers during a natural … Read the whole story
- COMMENTARY
A federal appellate court struck down net neutrality rules today, leaving Internet service providers free to block Web sites, services and apps at will. … Read the whole story
WebSpectator, a real-time ad exchange that measures a consumer's time spent viewing ads, on Wednesday announced it has received Media Rating Council (MRC) accreditation … Read the whole story
Observers yesterday were pondering why Google "wants a $3.2 billion thermostat?" as Lex's Robert Armstrong asked "Financial Times" reporter Joseph Cotterill about the company's … Read the whole story
GM has returned as a Facebook advertiser with a campaign promoting the Chevrolet Sonic, and the social network wants to dispel any lasting perception … Read the whole story
- COMMENTARY
The strength of a DMP (data management platform) is in its core -- the technology that processes and organizes vast amounts of data on … Read the whole story
Local media revenue is set to climb mid-single-digit percentages this year. Just under half of executive managers and sales managers predict a revenue increase … Read the whole story
- COMMENTARY
While parts of the U.S. are thawing out from the polar vortex, the paid search industry has been doing what it can to keep … Read the whole story
- COMMENTARY
A slew of TV networks offer second-screen content that's synchronized to TV shows, but viewers aren't sold yet on its value. Only 13% of … Read the whole story
- COMMENTARY
What's the difference between Big Data analytics and consumer collaboration? And can these two very disparate approaches to consumer insight and innovation play well … Read the whole story
