SearchBlog
by Laurie Sullivan, Staff Writer
Some 85.6% of marketers participating in a CMO Club study say that customer data stuck in silos prevents them from running multichannel campaigns that use data to personalize the experience. … Read the whole story
by Laurie Sullivan
The cost per click (CPC) for paid-search and product listing ads running on Google and Yahoo Bing Network continue to bounce like a Ping-Pong … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
While parts of the U.S. are thawing out from the polar vortex, the paid search industry has been doing what it can to keep … Read the whole story
by Gavin O'Malley
LiveIntent raised a fresh $20 million in funding. The company is moving to a bigger office in downtown Manhattan and hiring more sales staff … Read the whole story
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by Thom Forbes
Observers yesterday were pondering why Google "wants a $3.2 billion thermostat?" as Lex's Robert Armstrong asked "Financial Times" reporter Joseph Cotterill about the company's … Read the whole story
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by Tyler Loechner
Evocalize, a software-as-a-service company, is expected to Thursday announce the general release of its new customer conversation platform. In addition, the company has raised … Read the whole story
COMMENTARY
by Jen Sargent
Many marketers rely too heavily on YouTube to anchor their video strategy, focusing only on eyeballs and unified analytics. They are missing growing opportunities … Read the whole story
by Sarah Mahoney
When it comes to creating meaningful customer experiences, many CMOs are tone deaf, and a new report from Forrester details the vast disconnect that … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Holiday shopping on mobile devices may have set some records, but it looks like many sales were lost and plenty of money was left … Read the whole story
by Wayne Friedman
Teens' online use of tablets, smartphones and connected TVs is growing -- now it's up to some four hours a day. Time on tablets … Read the whole story
by Larissa Faw
New York-based agency sparks & honey has issued a new report outlining a pocketful of trends that it expects to be front-and-center in advertising … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Wearable technology, together with the "web of everything," will eventually change our lives, but most of us won't be going willingly. We're going to … Read the whole story