SearchBlog
Some 85.6% of marketers participating in a CMO Club study say that customer data stuck in silos prevents them from running multichannel campaigns that use data to personalize the experience. … Read the whole story
The cost per click (CPC) for paid-search and product listing ads running on Google and Yahoo Bing Network continue to bounce like a Ping-Pong … Read the whole story
- COMMENTARY
While parts of the U.S. are thawing out from the polar vortex, the paid search industry has been doing what it can to keep … Read the whole story
LiveIntent raised a fresh $20 million in funding. The company is moving to a bigger office in downtown Manhattan and hiring more sales staff … Read the whole story
Observers yesterday were pondering why Google "wants a $3.2 billion thermostat?" as Lex's Robert Armstrong asked "Financial Times" reporter Joseph Cotterill about the company's … Read the whole story
Evocalize, a software-as-a-service company, is expected to Thursday announce the general release of its new customer conversation platform. In addition, the company has raised … Read the whole story
- COMMENTARY
Many marketers rely too heavily on YouTube to anchor their video strategy, focusing only on eyeballs and unified analytics. They are missing growing opportunities … Read the whole story
When it comes to creating meaningful customer experiences, many CMOs are tone deaf, and a new report from Forrester details the vast disconnect that … Read the whole story
COMMENTARYHoliday shopping on mobile devices may have set some records, but it looks like many sales were lost and plenty of money was left … Read the whole story
Teens' online use of tablets, smartphones and connected TVs is growing -- now it's up to some four hours a day. Time on tablets … Read the whole story
New York-based agency sparks & honey has issued a new report outlining a pocketful of trends that it expects to be front-and-center in advertising … Read the whole story
- COMMENTARY
Wearable technology, together with the "web of everything," will eventually change our lives, but most of us won't be going willingly. We're going to … Read the whole story
