Google has become a huge part of a brand's online marketing strategy, but with the introduction of wireless glucose monitoring contact lenses and other innovations, have you given much thought … Read the whole story
Havas Worldwide Digital nearly acquired the search agency Rimm-Kaufman Group prior to George Gallate, former global chairman, stepping in as the search agency's CEO. … Read the whole story
Obviously, a lot of publishers are going to bend over backward to make sure their users know the video they're watching or content they're … Read the whole story
YouTube launched the Ad Blitz channel Friday, giving football fans a sneak peek at this year's Super Bowl XLVIII ads. The pre-game gallery features … Read the whole story
In my last column, "Content Reigns Supreme," I talked about how "creating branded content is not easy, but when done well, it shines." To … Read the whole story
The Canadian privacy commissioner this week criticized Google for allowing an advertiser to send retargeted ads to people based on "sensitive" information -- their … Read the whole story
Maybe I exaggerate a little. But last year, 60% of the Super Bowl ads aired before the game rather than bank on the big … Read the whole story
Facebook on Thursday announced the launch of a new feature called Trending that highlights hot topics bubbling up across the social network. If that … Read the whole story