SearchBlog
by Laurie Sullivan, Staff Writer
"Cocos in Murrieta, California," my future mother-in-law typed into a Google search engine query on her mobile phone while traveling through the area from out of state. During her stay … Read the whole story
by Laurie Sullivan
Google claims to have disabled more than 350 million unscrupulous ads, banned more than 270,000 advertisements, blacklisted more than 200,000 publisher pages, removed more … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In his speech today about governmental surveillance, President Barack Obama made some comments that didn't sit well with the Direct Marketing Association.That group took … Read the whole story
by Laurie Sullivan
President Obama Friday announced limits on the National Security Agency program that reins in collecting data on Americans and bans eavesdropping on the leaders … Read the whole story
COMMENTARY
by David Karel
Change is coming at marketers fast and furiously, and they are well aware of it. Digital marketing is, of course, driving a lot of … Read the whole story
by Tyler Loechner
Combining programmatic technologies with traditional direct buying strategies is paying off for video advertisers. TubeMogul today released a report exploring how programmatic direct video … Read the whole story
COMMENTARY
by Dan Roche
For more than a decade, video has played a role in enterprise presentations, training, meetings and conferences. However, over the past few years, enhanced … Read the whole story
by Steve McClellan
Pivotal Research just issued a report forecasting 5% organic revenue growth for the major industry holding companies. Interpublic Group will lead the way on … Read the whole story
COMMENTARY
by Hillary Read
"View-through conversions." Ring a bell? If not, they're a tricky little metric used in the display and social media advertising world to cite an … Read the whole story