Search & Performance Marketing Daily
Digital marketing agency iCrossing has inked a deal with Charles Schwab to work on its recently launched "Own Your Tomorrow" initiative and lead its paid-search marketing efforts across several business … Read the whole story
nRelate, which was acquired by Ask.com in 2012, has developed an ad quality tool in an interactive dashboard that gives publishers editorial control over … Read the whole story
- COMMENTARY
The Internet of things is awesome can help detect glucose levels, improve your sex life and maybe satisfy your urge for Krispy Kremes. Read the whole story
One in five shoppers clicked on a link in a product listing ad during the holidays in 2013, whereas clicks on paid-search text ads … Read the whole story
- COMMENTARY
BlueKai will announce Wednesday a business deal with digital media and commerce company POPSUGAR, but the crux of the partnership points to more publishers … Read the whole story
Another day, another Yahoo acquisition. Mobile marketing startup Sparq on Tuesday announced on its site it had been bought by the Web giant. Yahoo … Read the whole story
- COMMENTARY
Bob Dylan was once asked in the 1960s "How many protest singers are there today?" -- to which he answered, "about 136." A question … Read the whole story
Microsoft will allocate more resources this year to support the Chinese search market in an effort to grow the company's market share in the … Read the whole story
- COMMENTARY
Use the space above the fold to make readers want to scroll the rest of the page. Tim Allen provides sound advice to marketers … Read the whole story
- COMMENTARY
Brad McMillen reviews how budgets work when you’re using ad scheduling for campaigns running daily. "Google uses a fixed 30.4 days for every month, so if … Read the whole story
- COMMENTARY
Sam Owen takes us through how to audit campaigns using an upgrade of a tool from WordStream called AdWords Grader. It uses tons of … Read the whole story
