SearchBlog
by Laurie Sullivan, Staff Writer
Data collection tactics by the National Security Agency (NSA) appear to have stepped up actions by at least one major search engine. Yahoo CEO Marissa Mayer said the company will … Read the whole story
by Laurie Sullivan
The advertising industry got a taste of how Facebook plans to use technology from Atlas, an advertising suite acquired from Microsoft in 2013. The … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Last week, I talked about a backlash to wearable technology. In his comment, Simon Jones pointed to a recent post where he raised this … Read the whole story
by Laurie Sullivan
Consumers now hold the world's information in the palm of their hand, prompting analyst firms like BIA/Kelsey to estimate the U.S. mobile ad market … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google's recent decision to allow Google+ users to send emails to other users -- even without knowing their addresses -- "is an obvious invasion … Read the whole story
by Wendy Davis
Google and Viacom are asking a federal judge to dismiss a potential class-action lawsuit accusing the companies of violating privacy laws at Nick.com, NickJr.com … Read the whole story
by Gavin O'Malley
Buying into the promise of personalization, AOL has agreed to buy technology start-up Gravity for about $83 million. In addition to its technology, Gravity … Read the whole story
by Steve McClellan
Technology could be part of the problem, according to Mindshare's "Culture Vulture" report, which found that nearly 60% of respondents believe constant connectedness makes … Read the whole story
by Steve McClellan
Writing in The World Post, Sorrell said marketers have to embrace "opt-in" strategies that must be "clarified and simplified for the consumer." Businesses and … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Targeting is the answer -- whatever the question is. While advertisers are generally pleased with the growth in online video advertising, many want more … Read the whole story