Data collection tactics by the National Security Agency (NSA) appear to have stepped up actions by at least one major search engine. Yahoo CEO Marissa Mayer said the company will … Read the whole story
The advertising industry got a taste of how Facebook plans to use technology from Atlas, an advertising suite acquired from Microsoft in 2013. The … Read the whole story
Last week, I talked about a backlash to wearable technology. In his comment, Simon Jones pointed to a recent post where he raised this … Read the whole story
Consumers now hold the world's information in the palm of their hand, prompting analyst firms like BIA/Kelsey to estimate the U.S. mobile ad market … Read the whole story
Google's recent decision to allow Google+ users to send emails to other users -- even without knowing their addresses -- "is an obvious invasion … Read the whole story
Google and Viacom are asking a federal judge to dismiss a potential class-action lawsuit accusing the companies of violating privacy laws at Nick.com, NickJr.com … Read the whole story
Buying into the promise of personalization, AOL has agreed to buy technology start-up Gravity for about $83 million. In addition to its technology, Gravity … Read the whole story
Technology could be part of the problem, according to Mindshare's "Culture Vulture" report, which found that nearly 60% of respondents believe constant connectedness makes … Read the whole story
Writing in The World Post, Sorrell said marketers have to embrace "opt-in" strategies that must be "clarified and simplified for the consumer." Businesses and … Read the whole story
Targeting is the answer -- whatever the question is. While advertisers are generally pleased with the growth in online video advertising, many want more … Read the whole story