SearchBlog
by Laurie Sullivan, Staff Writer
Some marketers argue that Big Data and the ability to build audience segments that allow brands to target ads on social and search platforms, along with publisher sites, across desktop … Read the whole story
by Laurie Sullivan
Google, still heavily dependent on revenue from advertising, has added another tool to AdSense that lets publishers sell ad space directly through their accounts. … Read the whole story
by Laurie Sullivan
What does SEOP.com want with the URL digitalmarketing.com? The company, which focuses on digital marketing and search engine optimization services, just paid "six figures" … Read the whole story
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by Mark Walsh
Global online advertising spending increased 10.2% to $28 billion in the third quarter of 2103 from $25.4 billion in the year-earlier period. U.S. online … Read the whole story
by Tyler Loechner
Video ad technology provider TubeMogul on Thursday announced the launch of a real-time viewability reporting tool. Video viewability ratings are now available from TubeMogul's … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Last week, I talked about a backlash to wearable technology. In his comment, Simon Jones pointed to a recent post where he raised this … Read the whole story
COMMENTARY
by Joe Mandese
The other day I broke a news story reporting that Google is now one of Madison Avenue's "Big 5." That's an old school Madison … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Targeting is the answer -- whatever the question is. While advertisers are generally pleased with the growth in online video advertising, many want more … Read the whole story