Search & Performance Marketing Daily
Friday, January 24, 2014
  • AdSense Direct Could Increase Profits In Google's Coffer

    Google, still heavily dependent on revenue from advertising, has added another tool to AdSense that lets publishers sell ad space directly through their accounts. … Read the whole story

  • A Search For SEOP Spells Digital Marketing

    What does want with the URL The company, which focuses on digital marketing and search engine optimization services, just paid "six figures" … Read the whole story

  • U.S. Online Spending Estimated At $46.5B In '13, Mobile Search Surges

    Global online advertising spending increased 10.2% to $28 billion in the third quarter of 2103 from $25.4 billion in the year-earlier period. U.S. online … Read the whole story

  • TubeMogul Adds Viewability Reporting For Online Video Ads

    Video ad technology provider TubeMogul on Thursday announced the launch of a real-time viewability reporting tool. Video viewability ratings are now available from TubeMogul's … Read the whole story

  • Who Owns Your Data -- And Who Should?

    Last week, I talked about a backlash to wearable technology. In his comment, Simon Jones pointed to a recent post where he raised this … Read the whole story

  • Why The Big 3 Need To Worry About No. 5

    The other day I broke a news story reporting that Google is now one of Madison Avenue's "Big 5." That's an old school Madison … Read the whole story

  • Advertisers Crave More Video Ad Targeting, Study Finds

    Targeting is the answer -- whatever the question is. While advertisers are generally pleased with the growth in online video advertising, many want more … Read the whole story