SearchBlog
by Laurie Sullivan, Staff Writer
Picture a rendition of Johnny Nash's song "I Can See Clearly Now" playing in the background as Google Explorers stand on mountaintops in Yellowstone National Park or overlook the Machu … Read the whole story
by Laurie Sullivan
The ability for search engines to analyze behavior remains an extremely important consideration for marketers when designing and bidding on paid-search and product listing … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
Search retargeting uses display advertising to target users that have performed specific searches. For example, once a user performs a search within a publisher … Read the whole story
by Mark Walsh
As projected, worldwide smartphone shipments annually surpassed 1 billion units for the first time in 2013, according to new data from IDC. The research … Read the whole story
COMMENTARY
by Mallory Russell
We've measured Super Bowl viral ad success since 2009, finding both surprising and expected winners. Last year, the big winner was Toyota's "#WishGranted," which … Read the whole story
by Laurie Sullivan
The National Security Administration (NSA) and its British counterpart pulls data from popular Android smartphone apps like Angry Bird and Google Maps, per the … Read the whole story
COMMENTARY
by Oscar Diele
Because game publishers are so passionate about keeping consumers engaged and keeping them coming back, their desire to make improvements is fierce. The result … Read the whole story
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by Mark Walsh
Brick-and-mortar stores are employing mobile to keep customers coming back. But they face challenges integrating mobile in each phase of the path to purchase. … Read the whole story
by Mark Walsh
Apple's App Store is still the top dog when it comes to app sales, but Google's push to gain share in the space is … Read the whole story
by Mark Walsh
Strong sales of iPads and iPhones during the holiday season helped Apple top Wall Street analysts' financial estimates for the quarter ending in December. … Read the whole story