Search & Performance Marketing Daily
Tuesday, January 28, 2014
  • Behavior Analysis Triggering Increase In Paid-Search Clicks

    The ability for search engines to analyze behavior remains an extremely important consideration for marketers when designing and bidding on paid-search and product listing … Read the whole story

  • Search Remarketing: What You Need To Know

    Search retargeting uses display advertising to target users that have performed specific searches. For example, once a user performs a search within a publisher … Read the whole story

  • Smartphone Shipments Top 1 Billion In 2013

    As projected, worldwide smartphone shipments annually surpassed 1 billion units for the first time in 2013, according to new data from IDC. The research … Read the whole story

  • A Look at Super Bowl Viral Ad Winners

    We've measured Super Bowl viral ad success since 2009, finding both surprising and expected winners. Last year, the big winner was Toyota's "#WishGranted," which … Read the whole story

  • NSA Targets Android Apps For Spying

    The National Security Administration (NSA) and its British counterpart pulls data from popular Android smartphone apps like Angry Bird and Google Maps, per the … Read the whole story

  • Smarter Targeting Delivers Stronger Game Advertising

    Because game publishers are so passionate about keeping consumers engaged and keeping them coming back, their desire to make improvements is fierce. The result … Read the whole story

  • Retailers Wrestle With Best Use Of Mobile To Up Sales

    Brick-and-mortar stores are employing mobile to keep customers coming back. But they face challenges integrating mobile in each phase of the path to purchase. … Read the whole story

  • Google Play Gains On App Store

    Apple's App Store is still the top dog when it comes to app sales, but Google's push to gain share in the space is … Read the whole story

  • Apple Revs Top $57B For Quarter, iPad's Dominance Dips

    Strong sales of iPads and iPhones during the holiday season helped Apple top Wall Street analysts' financial estimates for the quarter ending in December. … Read the whole story