Picture a rendition of Johnny Nash's song "I Can See Clearly Now" playing in the background as Google Explorers stand on mountaintops in Yellowstone National Park or overlook the Machu … Read the whole story
The ability for search engines to analyze behavior remains an extremely important consideration for marketers when designing and bidding on paid-search and product listing … Read the whole story
Search retargeting uses display advertising to target users that have performed specific searches. For example, once a user performs a search within a publisher … Read the whole story
As projected, worldwide smartphone shipments annually surpassed 1 billion units for the first time in 2013, according to new data from IDC. The research … Read the whole story
We've measured Super Bowl viral ad success since 2009, finding both surprising and expected winners. Last year, the big winner was Toyota's "#WishGranted," which … Read the whole story
The National Security Administration (NSA) and its British counterpart pulls data from popular Android smartphone apps like Angry Bird and Google Maps, per the … Read the whole story
Because game publishers are so passionate about keeping consumers engaged and keeping them coming back, their desire to make improvements is fierce. The result … Read the whole story
Brick-and-mortar stores are employing mobile to keep customers coming back. But they face challenges integrating mobile in each phase of the path to purchase. … Read the whole story
Apple's App Store is still the top dog when it comes to app sales, but Google's push to gain share in the space is … Read the whole story
Strong sales of iPads and iPhones during the holiday season helped Apple top Wall Street analysts' financial estimates for the quarter ending in December. … Read the whole story