SearchBlog
by Laurie Sullivan, Staff Writer
Automakers battled it out during the Super Bowl at a cost of $4 million for 30 seconds of airtime, while Edmunds.com offered real-time stats on how the automaker's ads resonated … Read the whole story
by Laurie Sullivan
Too many marketers misunderstand programmatic buying, and as a result become overwhelmed, overpay, and lose bids they should have won. Although more than $3.5 … Read the whole story
COMMENTARY
by John Busby
Big events like the Academy Awards or Super Bowl may get the most media attention for their impact on digital activity, but marketers would … Read the whole story
by Laurie Sullivan
Experian Marketing Services soon will begin rolling out a tool that connects the digital advertisements that consumers see to their purchases by integrating several … Read the whole story
COMMENTARY
by Donnovan Andrews
Selling Motorola's handset unit is a financial loss for Google, which paid $12.5B for it in 2012; however, in the process of trying, the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Did the Super Bowl's lackluster ads start the viral bell curve on a downward path? Time--like the next few days--will tell. Read the whole story
by Wayne Friedman
The joint effort of comScore and the Coalition for Innovative Media Measurement's measurement service has been expanded. The service, formerly called Project Blueprint, now … Read the whole story
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by Wayne Friedman
Broadcast license fees aren't the only thing that has risen over the last six Winter Olympics: The median age of TV viewers watching the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
For mobile payments aficionados, there's some good news and some bad news. Mobile payments are seriously on the rise, at least from a percentage … Read the whole story