SearchBlog
Automakers battled it out during the Super Bowl at a cost of $4 million for 30 seconds of airtime, while Edmunds.com offered real-time stats on how the automaker's ads resonated … Read the whole story
Too many marketers misunderstand programmatic buying, and as a result become overwhelmed, overpay, and lose bids they should have won. Although more than $3.5 … Read the whole story
- COMMENTARY
Big events like the Academy Awards or Super Bowl may get the most media attention for their impact on digital activity, but marketers would … Read the whole story
Experian Marketing Services soon will begin rolling out a tool that connects the digital advertisements that consumers see to their purchases by integrating several … Read the whole story
- COMMENTARY
Selling Motorola's handset unit is a financial loss for Google, which paid $12.5B for it in 2012; however, in the process of trying, the … Read the whole story
- COMMENTARY
Did the Super Bowl's lackluster ads start the viral bell curve on a downward path? Time--like the next few days--will tell. Read the whole story
The joint effort of comScore and the Coalition for Innovative Media Measurement's measurement service has been expanded. The service, formerly called Project Blueprint, now … Read the whole story
Broadcast license fees aren't the only thing that has risen over the last six Winter Olympics: The median age of TV viewers watching the … Read the whole story
COMMENTARYFor mobile payments aficionados, there's some good news and some bad news. Mobile payments are seriously on the rise, at least from a percentage … Read the whole story
