Some may remember Verizon and other telecommunications companies rolling out platforms several years ago that repurpose television advertisements to serve up on publisher sites for mobile or desktop. Brands just … Read the whole story
For all of Madison Avenue's seeming obsession with popular social media platforms like Facebook, Twitter and the ilk, when it comes to actual media … Read the whole story
Google has tentatively settled an European antitrust probe by promising to display "clearly visible" links to three rivals whenever the company also returns links … Read the whole story
What seems like an eternity ago (last October), I was fortunate to join an elite group of digital marketers in Redmond, Wash. at Microsoft … Read the whole story
Marketers may listen to consumers, but they don't often hear them. Only 7% market to potential and existing customers, based on their communication preferences … Read the whole story
With the new infusion of capital, the company plans to launch a mobile video ad exchange and introduce other tools for monetizing apps later … Read the whole story
At least twenty online video providers will strut their stuff beginning April 28, and more could be added. Read the whole story
Goo Technologies has new research that says 82% of all Americans ignore online ads, more than any other kind of media. The richer you … Read the whole story
Last week, I talked about our ability to ignore data. I positioned this as a bad thing. But Pete Austin called me on it, … Read the whole story