SearchBlog
by Laurie Sullivan, Staff Writer
I smile every time someone complains about online ad targeting, and think to myself -- you have no idea what's coming. Advertising industry execs may be concerned about protecting consumer … Read the whole story
by Laurie Sullivan
Yahoo will partner with consumer reviews site Yelp in an effort to increase market share of local queries on its search engine -- a … Read the whole story
by Laurie Sullivan
BrightRoll, Collective,Google, MediaMath, Rubicon Project, sovrn, Turn, and Yahoo donated the iab.com domain name to the Interactive Advertising Bureau Sunday during the IAB Annual … Read the whole story
by Wendy Davis
Online ad exchanges command higher rates when they have access to data about other Web sites that consumers have visited. Overall, ad exchanges were … Read the whole story
by Laurie Sullivan
The Interactive Advertising Bureau is releasing a new definition of advertising engagement, along with a list of core metrics around digital and legacy ads … Read the whole story
by Mark Walsh
The Interactive Advertising Bureau is making a new push to get marketers to adopt the HTML5 Web development standard for their mobile ads. The … Read the whole story
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by Steve McClellan
Yahoo CEO Marissa Mayer is taking more responsibility for selling her company's attributes to Madison Avenue. Her appearance at the upcoming conference next month … Read the whole story
COMMENTARY
by Liz Elting
Today, brands must ensure that their primary Web sites are optimized for local markets and multiple devices -- configuring for any device and adjusting … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Why is it that if I watch something online, I think the whole world knows my entire life story? Is that any way to … Read the whole story