SearchBlog
by Laurie Sullivan, Staff Writer
Plucking the petals from a daisy will not work to determine the bond a brand has with consumers. Customizing and personalizing paid-search or product listing ad messages will, and rewards … Read the whole story
by Gavin O'Malley
Facing slower growth in users and ad sales, Twitter is testing a new, very Facebook-like user interface. A significant departure from its simple, centered … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Louis CK would have been proud. A few weeks ago, instead of lamenting the fact that I was on a plane with no WiFi, … Read the whole story
by Laurie Sullivan
The U.S. Defense Advanced Research Projects Agency (DARPA) has launched a project to build a search engine and technologies that will index and organize … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Two things you often hear in the ad tech industry are "we need to work together" and "we need to have standard measurements." Several … Read the whole story
by Mark Walsh
Yelp on Tuesday announced the rollout of an updated Web site including redesigned business pages that feature larger photos and highlight user reviews more … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Brightcove has introduced a cloud-based approach to serving video ads into Chromecast-enabled apps. The company says it addresses a key problem with the Google … Read the whole story
COMMENTARY
by Patti Minglin
Yes, the Super Bowl has come and gone and, according to many a sportscaster and spectator, this year's Big Game was not quite as … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
By periodically checking for bogus view counts, YouTube thinks it can clear its site of third-party companies that create "views" to increase ad revenue. Read the whole story