Tel Aviv-based SlickLogin CEO Or Zelig and CTO Eran Galili posted a note on the company's Web site during the weekend announcing that Google acquired the startup. Not a surprise, … Read the whole story
Marketers may soon look toward companies licensing stock images and videos to integrate their third-party data into their predictive ad-targeting models. Read the whole story
Some, like Hyundai, had huge spikes on two occasions with their lead-up efforts. Only one, Chevrolet, which used the game to talk about its … Read the whole story
Yahoo on Wednesday announced a research partnership with Carnegie Mellon University (CMU) that could help the Web giant accelerate development of more personalized services … Read the whole story
Yet again, Microsoft is trying to leverage the diverse video assets it has stitched together across gaming, Web and now devices and even video … Read the whole story
Just as advertising reflects the world around us, the legal issues presented by marketing do the same. In our increasingly technological world, three trends … Read the whole story
At some point early this year, the MRC and IAB will announce a standard for in-stream video viewability, defining an ad as "viewable" if … Read the whole story
First, let me apologize for this week's version of "Cover Story." The one we were planning got disrupted due to severe weather conditions. But … Read the whole story