If Google remains on track in 2014, one investment firm estimates the company could earn $70.4 billion in total revenue, up from (unaudited) $59.8 billion in 2013. That's assuming the … Read the whole story
Google's investment arm Capital has sunk $40 million into Renaissance Learning, an education technology company, in exchange for a minority stake. The equity firm … Read the whole story
It seems to me there are two distinct, even divergent camps emerging among digital marketing futurists. On the one hand, there are a number … Read the whole story
Brand marketers say they will more than double the share of their budgets being allocated to "social media" -- boosting it to an average … Read the whole story
"Fast is fine, but accuracy is important." That quote is attributed to Wyatt Earp, but I think it applies to marketing as well. In … Read the whole story
Media trading company MediaCrossing will announce a partnership to combine Lotame's data into its programmatic media-buying platform. The partnership combines MediaCrossing's quantitative analytics and … Read the whole story
So you've started a nonprofit, and you'd like to get the word out. There's social media, SEO, word of mouth, etc., but you're getting … Read the whole story
LinkedIn members will have the ability to post and distribute long-form content as the professional networking site extends its publishing platform to all users. … Read the whole story
And here's the truly innovative part: the shop has launched a new Web site to do it! And one ad veteran launches a new … Read the whole story