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by Laurie Sullivan, Staff Writer
Have you bought anything with your mobile phone, yet, and how many taps (yes, taps) did it take you to make the purchase? A few retailers are proving that a … Read the whole story
by Laurie Sullivan
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertisers a different type of promotion. It relies on personalizing the incentive through … Read the whole story
by Laurie Sullivan
Advertising executives are convinced that automated systems will rule media buying. Programmatic automation company iSocket will introduce an automated way to buy premium, guaranteed … Read the whole story
by Mark Walsh
In its annual report filed Friday, Yahoo reiterated that the company is focused on building products "focusing on mobile first." It boasts of having … Read the whole story
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by Wendy Davis
Google may restore a version of "Innocence of Muslims" to YouTube, provided it's been edited to exclude footage of actress Cindy Lee Garcia, a … Read the whole story
by Mark Walsh
Apple on Monday announced the launch of CarPlay -- a new system that enables drivers to use their iPhone hands-free through a vehicle's in-dash … Read the whole story
by Karl Greenberg
Michelle Ebanks, president of Essence Communications, Inc. tells "Marketing Daily" that Nyong'o's speech about looks informs larger issues that African-American women have about their … Read the whole story
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by Staff Report
A Feb. 27 MAD story entitled "Isobar Creates Voice Controlled Google Glass App," incorrectly reported that Isobar's new app, Tilt Control, enhances the voice-control … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
One thing for sure is that there are no better cheerleaders for online video than its creators, but they do get plenty of assists … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
This is only the fourth time in which the phrase "cross-device retargeting" has appeared in a MediaPost story. Think that's low? A week and … Read the whole story
COMMENTARY
by Henry Lawson
Throughout the Fira Europa -- the massive conference center the size of London-Gatwick airport -- signs boasted the event's carbon-neutrality. That's no small feat, … Read the whole story
by Erik Sass
Native advertising, it seems, is the solution to all our problems: it offers advertisers a way to reach consumers that promises to reverse years … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
It looks like Google could catch a break in a high-profile lawsuit accusing the company of violating wiretapping laws by scanning Gmail messages in … Read the whole story