SearchBlog
Women might rule when it comes to shopping, but they also kick butt in technology. Some will get backing from Google this year in a new program to foster female-led … Read the whole story
American Express was the most effective of all brands advertising during the TV broadcast of the 86th Academy Awards, based on a 61.74% increase … Read the whole story
- COMMENTARY
Three out of four U.S. social media users (74%) think the people they know on social media "paint a better picture of their lives … Read the whole story
InPowered, which helps advertisers turn trusted third-party content about their products or services into native ads, is opening up its platform and making many … Read the whole story
CEO Satya Nadella rolled out a new version of Microsoft's marketing OS yesterday, announcing in a memo that Chris Capossela is replacing the departing … Read the whole story
Programmatic video ad platform Videology on Monday announced a partnership with Nielsen that will integrate Nielsen TV data into Videology's platform. The purpose of … Read the whole story
COMMENTARYIt's well known in mobile commerce circles that smartphone technology tracking is light years ahead of where it was just a few years ago. … Read the whole story
Pepsi, Samsung and Google were among the big Oscar winners when it came to generating high digital interest from their Oscar TV commercials. Pepsi … Read the whole story
- COMMENTARY
Do we really need to wait for a next-generation Apple TV for true innovation in TV interfaces? Set-top and streaming boxes seem to be … Read the whole story
The holding company has reached an agreement to acquire Explido, which provides search and other digital marketing services in the market. The shop has … Read the whole story
33Across, an ad technology company that gathers consumer data from online publishers, on Tuesday announced it now has one million publisher partners. This means … Read the whole story
Ellen's selfie taken with a Samsung phone went viral, topping 900 Twitter mentions per minute during the staging of the shot, according to analytics … Read the whole story
Mondelez International announced teaming with venture development firm Prehype to launch a pair of online startups: Prankstr will allow users to prank their friends … Read the whole story
