SearchBlog
by Laurie Sullivan, Staff Writer
Women might rule when it comes to shopping, but they also kick butt in technology. Some will get backing from Google this year in a new program to foster female-led … Read the whole story
by Laurie Sullivan
American Express was the most effective of all brands advertising during the TV broadcast of the 86th Academy Awards, based on a 61.74% increase … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Three out of four U.S. social media users (74%) think the people they know on social media "paint a better picture of their lives … Read the whole story
by Erik Sass
InPowered, which helps advertisers turn trusted third-party content about their products or services into native ads, is opening up its platform and making many … Read the whole story
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by Thom Forbes
CEO Satya Nadella rolled out a new version of Microsoft's marketing OS yesterday, announcing in a memo that Chris Capossela is replacing the departing … Read the whole story
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by Tyler Loechner
Programmatic video ad platform Videology on Monday announced a partnership with Nielsen that will integrate Nielsen TV data into Videology's platform. The purpose of … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It's well known in mobile commerce circles that smartphone technology tracking is light years ahead of where it was just a few years ago. … Read the whole story
by Wayne Friedman
Pepsi, Samsung and Google were among the big Oscar winners when it came to generating high digital interest from their Oscar TV commercials. Pepsi … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Do we really need to wait for a next-generation Apple TV for true innovation in TV interfaces? Set-top and streaming boxes seem to be … Read the whole story
by Steve McClellan
The holding company has reached an agreement to acquire Explido, which provides search and other digital marketing services in the market. The shop has … Read the whole story
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by Tyler Loechner
33Across, an ad technology company that gathers consumer data from online publishers, on Tuesday announced it now has one million publisher partners. This means … Read the whole story
by Larissa Faw
Ellen's selfie taken with a Samsung phone went viral, topping 900 Twitter mentions per minute during the staging of the shot, according to analytics … Read the whole story
by Mark Walsh
Mondelez International announced teaming with venture development firm Prehype to launch a pair of online startups: Prankstr will allow users to prank their friends … Read the whole story