SearchBlog
by Laurie Sullivan, Staff Writer
Search engine marketing automated bids and programmatic ad buying: think of the two as close cousins. I believe programmatic's roots were in search engine marketing's automated digital ad systems
originating … Read the whole story
by Mark Walsh
Extending its relentless acquisition spree, Yahoo has purchased social data startup Vizify for an undisclosed amount. The company has developed a tool allowing consumers … Read the whole story
COMMENTARY
by John Busby
Google commands the largest share of mobile search volume of any single publisher, but it may surprise you that recent surveys of tablet and … Read the whole story
by Laurie Sullivan
Click-to-call or calls made from online ads continue to rise. One company said its millions of clients drove up growth by 160% in the … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
There's a reason why Facebook has been desperately trying to acquire Snapchat for a reported $3 billion. There's also a reason why it picked … Read the whole story
by Steve Smith
Yahoo is asserting the power of its still-massive scale and base of registered users. The company is testing the kind of in-stream app install … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Measuring data becomes worthless when companies can't sift through the numbers to find the gems. Bluefin Media CEO Brad Mandell calls on the advertising … Read the whole story
by Mark Walsh
Mondelez International announced teaming with venture development firm Prehype to launch a pair of online startups: Prankstr will allow users to prank their friends … Read the whole story
COMMENTARY
by Jose Villa, Columnist
In a past article, I introduced the Hispanic Millennial segment as potentially one of the most important and misunderstood consumer segments in the U.S. … Read the whole story
by Mark Walsh
LinkedIn is extending its Sponsored InMail product to mobile devices as it continues to build up mobile advertising on the professional networking site. The … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
For three years now, Google has been defending itself from accusations that it violates people's privacy by scanning Gmail messages in order to serve … Read the whole story
by Joe Mandese
In a move that will dramatically expand the universe of consumer conversations Madison Avenue listens in on, a leading ad industry social media platform … Read the whole story
COMMENTARY
by Joe Marchese
If you're headed to South by Southwest Interactive this weekend, as I am, there's a very good chance that you're complaining about it. It's … Read the whole story
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by Gavin O'Malley
What has Facebook been doing with Atlas since buying the ad management and measurement unit from Microsoft last year? Just this week, the Atlas … Read the whole story