SearchBlog
Search engine marketing automated bids and programmatic ad buying: think of the two as close cousins. I believe programmatic's roots were in search engine marketing's automated digital ad systems originating … Read the whole story
Extending its relentless acquisition spree, Yahoo has purchased social data startup Vizify for an undisclosed amount. The company has developed a tool allowing consumers … Read the whole story
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Google commands the largest share of mobile search volume of any single publisher, but it may surprise you that recent surveys of tablet and … Read the whole story
Click-to-call or calls made from online ads continue to rise. One company said its millions of clients drove up growth by 160% in the … Read the whole story
- COMMENTARY
There's a reason why Facebook has been desperately trying to acquire Snapchat for a reported $3 billion. There's also a reason why it picked … Read the whole story
Yahoo is asserting the power of its still-massive scale and base of registered users. The company is testing the kind of in-stream app install … Read the whole story
- COMMENTARY
Measuring data becomes worthless when companies can't sift through the numbers to find the gems. Bluefin Media CEO Brad Mandell calls on the advertising … Read the whole story
Mondelez International announced teaming with venture development firm Prehype to launch a pair of online startups: Prankstr will allow users to prank their friends … Read the whole story
- COMMENTARY
In a past article, I introduced the Hispanic Millennial segment as potentially one of the most important and misunderstood consumer segments in the U.S. … Read the whole story
LinkedIn is extending its Sponsored InMail product to mobile devices as it continues to build up mobile advertising on the professional networking site. The … Read the whole story
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For three years now, Google has been defending itself from accusations that it violates people's privacy by scanning Gmail messages in order to serve … Read the whole story
In a move that will dramatically expand the universe of consumer conversations Madison Avenue listens in on, a leading ad industry social media platform … Read the whole story
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If you're headed to South by Southwest Interactive this weekend, as I am, there's a very good chance that you're complaining about it. It's … Read the whole story
What has Facebook been doing with Atlas since buying the ad management and measurement unit from Microsoft last year? Just this week, the Atlas … Read the whole story
