SearchBlog
by Laurie Sullivan, Staff Writer
Yes, you heard correctly. I'm headed today to South by Southwest interactive in Austin. Apparently, Subway is headed there too. In fact, it's the Subway brand's first foray at SXSWi … Read the whole story
by Laurie Sullivan
Omnicom Media Group's Resolution Media has partnered with Salesforce.com to offer social services through the ExactTarget Marketing Cloud. The service, dubbed Current@Resolution, supports data-driven … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Well it's time for the annual SXSW interactive confab in Austin, Texas, so we'll be on the lookout here for any new innovations around … Read the whole story
by Laurie Sullivan
Oracle stepped into paid social media marketing services with the introduction Friday of a social cloud application program interface and support from partners Kenshoo, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
AdExchanger has posted an article taking a look at the "dark horses" in the "cross-device targeting race." The article lists Facebook, Apple, Google and … Read the whole story
by Tyler Loechner
Perfect Audience, a self-serve software provider and Facebook Exchange (FBX) partner, has announced a new product that allows retailers to sync their Google Merchant … Read the whole story
by Tyler Loechner
Overseas, Russia touts the highest click-through rate for ads served via real-time bidding (RTB) with 0.44%. Romania (0.42%) and the Czech Republic (0.40%) have … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
AdColony is expanding a beta test of in-feed autoplay video ads. The format strives to be "native" to the feed scrolling reflex now ingrained … Read the whole story
by Mark Walsh
Building on its mobile-first philosophy, Facebook on Thursday said it is updating the way the News Feed looks on the desktop site to match … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Human beings are a strange lot, especially when it comes to sex. What titillates one person makes someone else yawn. Another person has a … Read the whole story
by Wendy Davis
Facebook's proposed $19 billion acquisition of messaging app WhatsApp will "violate WhatsApp users' understanding of their exposure to online advertising," two privacy groups said … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Branded content has quickly become more vital to marketers, and now about 79% of them say they are shifting into this area. Many are … Read the whole story
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by Tyler Loechner
DataXu, a demand-side platform (DSP), on Thursday announced it has added the ability for marketers to buy video ads via private exchanges. The video … Read the whole story
by Wendy Davis
A privacy lawsuit against Google and Viacom should be allowed to proceed, lawyers representing a group of children say in new court papers. Read the whole story