SearchBlog
by Laurie Sullivan, Staff Writer
Toyota is working with Google to reimagine the purchase path through desktops and mobile devices. The Google+ Toyota collaboration is part of a digital meets metal campaign to help consumers … Read the whole story
by Laurie Sullivan
Too many companies view security and encryption as an afterthought. A candid streamed conversation at South by Southwest (SXSW) with Edward Snowden focused on … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The next big thing in data tracking, targeting and privacy worries? You are driving it. Automakers know as well as anyone that the connected … Read the whole story
by Laurie Sullivan
Hewlett-Packard's Autonomy division Monday will make it easier for brands and agencies to build augmented reality experiences, segment and target content by audience, and … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
Since the '90, cross-channel, multichannel and omnichannel marketing has been the place where marketers connected user experiences with multidepartmental efforts. Optimizing this involves some … Read the whole story
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by Laurie Sullivan
Internet-connected devices will change online advertising in ways that industry executives cannot yet imagine. At the OMMA SXSW conference in Austin Saturday topics ranged … Read the whole story
by Luke Paul Mandese
How do you surprise, delight and capture the imagination of some of the most sophisticated users of media and technology -- the start-up community … Read the whole story
by Wendy Davis
A privacy lawsuit against Google and Viacom should be allowed to proceed, lawyers representing a group of children say in new court papers. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The enterprise is not only internalizing mobility at an astonishing rate. Executives are now seeing how key platforms in next-gen marketing, from AR to … Read the whole story
by Gavin O'Malley
Omnicom has entered into a big ad pact with Instagram, but contrary to reports, the holding company is not about to spend anywhere near … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
At this point, it's really not a question of whether or not Hispanic consumers utilize mobile technology more than their non-Hispanic counterparts. As recognized … Read the whole story
by Mark Walsh
Katie Couric is kicking off her Yahoo broadcast career on Friday with an interview with former New York City Mayor Michael Bloomberg, now serving … Read the whole story
by Mark Walsh
As Facebook and Twitter increasingly refashion content and advertising for mobile screens, this has created an opportunity for mobile rich media companies to play … Read the whole story
by Joe Mandese
While Madison Avenue's biggest agencies have embraced programmatic media buying as the next big thing, the jury is still out among the longer tail … Read the whole story
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by Amy Corr
The shop has expanded to Brazil, Russia, Spain, Israel and Switzerland and now has 23 offices worldwide. Read the whole story