SearchBlog
by Laurie Sullivan, Staff Writer
Opinions. Some people put a lot of weight behind them when making a purchase decision, especially when backed by aggregated data from hundreds of completed surveys. Google this week will … Read the whole story
by Laurie Sullivan
Google has begun pushing four key strategies to support DoubleClick Search aimed at helping retail stores work more closely with the specific brands they … Read the whole story
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by Laurie Sullivan
It was just a matter of time before a search engine marketing company tapped into the data from a popular URL shortener to gain … Read the whole story
by Laurie Sullivan
Brands have begun to attribute return on investments for earned media, but what happens when consumers become incredibly responsive to the campaign and the … Read the whole story
by Mark Walsh
Extending ad targeting techniques from the desktop to mobile devices has long been a challenge for marketers, mainly because of the lack of cookies. … Read the whole story
by Wendy Davis
A mother of two young boys has sued Google for allegedly allowing her children to ring up debit card charges within the Marvel children's … Read the whole story
COMMENTARY
by Ryan DeShazer
The Search Engine Marketing Professionals Organization (SEMPO) recently announced the list of nominees for its 2014 board of directors. I consider myself very fortunate … Read the whole story
COMMENTARY
by Jeremy Ozen
Think about video ad buying: it's usually coordinated through a buyer with very specific criteria in mind. Think about programmatic ad buying: it can … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
User-generated content makes up 30% of the media content consumed by millennials in terms of time spent, at 5.4 hours per day. Millennials also … Read the whole story