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by Laurie Sullivan, Staff Writer
Ads today exist for reasons other than to sell stuff. Content made that possible. Take Procter & Gamble's Olympics themed spot "Thank you Mom," for example. It teaches that falling, … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
As I said in my last column, Facebook's recent acquisition spree seems to indicate that its strategists are trying to evolve from being our … Read the whole story
by Laurie Sullivan
It takes terabytes of data and the correct analyses to determine the type of content marketers should use for each campaign. Misjudging the strategy … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Shopping apps still don't appear to be main stream in terms of usage. Retailers regularly tell me that most of their mobile commerce is … Read the whole story
by Laurie Sullivan
If you believe the results of a recent study conducted by AdGooroo that examines Google AdWords clicks, it may seem that most marketers still … Read the whole story
COMMENTARY
by Clarisse Cespedes
As a Hispanic woman raising kids in the United States, I'm especially attuned to the attitudes and challenges of moms like me. But in … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The World Wide Web turned 25 on Tuesday; but it changed the world even before it hit its teens. Digital ad sales is proof … Read the whole story
by Wendy Davis
A recent order requiring Google's YouTube to take down the clip "Innocence of Muslims" could "wreak havoc" on filmmakers, Google warns in new court … Read the whole story
by Mark Walsh
Deep linking makes it easier for brands to engage their mobile app users by running both paid and organic marketing campaigns that link them … Read the whole story
by Gavin O'Malley
Just in time for the Newfronts, Facebook is expanding its video advertising program and adding some very TV-like targeting tools. The social giant began … Read the whole story