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Ads today exist for reasons other than to sell stuff. Content made that possible. Take Procter & Gamble's Olympics themed spot "Thank you Mom," for example. It teaches that falling, … Read the whole story
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As I said in my last column, Facebook's recent acquisition spree seems to indicate that its strategists are trying to evolve from being our … Read the whole story
It takes terabytes of data and the correct analyses to determine the type of content marketers should use for each campaign. Misjudging the strategy … Read the whole story
COMMENTARYShopping apps still don't appear to be main stream in terms of usage. Retailers regularly tell me that most of their mobile commerce is … Read the whole story
If you believe the results of a recent study conducted by AdGooroo that examines Google AdWords clicks, it may seem that most marketers still … Read the whole story
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As a Hispanic woman raising kids in the United States, I'm especially attuned to the attitudes and challenges of moms like me. But in … Read the whole story
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The World Wide Web turned 25 on Tuesday; but it changed the world even before it hit its teens. Digital ad sales is proof … Read the whole story
A recent order requiring Google's YouTube to take down the clip "Innocence of Muslims" could "wreak havoc" on filmmakers, Google warns in new court … Read the whole story
Deep linking makes it easier for brands to engage their mobile app users by running both paid and organic marketing campaigns that link them … Read the whole story
Just in time for the Newfronts, Facebook is expanding its video advertising program and adding some very TV-like targeting tools. The social giant began … Read the whole story
