The craziness at SXSW makes having a place to unwind midday extremely valuable. Courtyard kicked off a yearlong campaign at the South by Southwest Interactive festival allowing folks to pull … Read the whole story
Data plays a major role in how President Barack Obama's administration targets uninsured consumers with messages on how to enroll in Obamacare. Officials began … Read the whole story
As one of the company's largest shareholders, Yahoo has a 24% stake in Alibaba, sometimes described as China's Amazon or eBay. On Sunday, the … Read the whole story
A coalition of news organizations is asking the 9th Circuit Court of Appeals to reconsider an order requiring Google to take down the clip … Read the whole story
Depending on how you measure them, the average Twitter account has between one and 61 followers. Yet despite those modest numbers, direct response marketers … Read the whole story
"They are looking for something a little different than their parents," Glenn Humble, Adroit's director of marketing, tells "Marketing Daily." "They use different criteria." … Read the whole story
In an interesting way, the mobilized Web has helped reiterate, not undermine, the unique value and efficiency of a phone call. Click-to-call has always … Read the whole story
Outdated benchmarks don't tell the full story about a product. Just as very few people would ever make horsepower-hour the basis for buying a … Read the whole story
If we get the nuts and bolts sorted by focussing on developing a sophisticated, editorial-consistent method of tracking ad relevancy in real-time, the scalability … Read the whole story
It's tough to top the social media-infused frenzy surrounding the mysterious disappearance of Malaysia Airlines Flight MH370 -- including the most wide-ranging set of … Read the whole story