SearchBlog
by Laurie Sullivan, Staff Writer
What will advertisements look like on wearable devices, and how will the auction model work, as Google plans to extend its Android operating system to support smartwatches and other wearable … Read the whole story
by Laurie Sullivan
The White House on Wednesday announced the creation of climate.data.gov, a Web site that aggregates the enormous amount of climate data housed at different … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google aims to bring watches back in vogue after people gave them up years ago with the emergence of mobile phones. On Tuesday the … Read the whole story
by Steve McClellan
At this week's 4As Conference in Los Angeles, the Yahoo CEO talks up the company as both a good platform and environment for marketers … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
After seven years, three court rulings and millions of dollars in legal bills, Viacom and Google have settled their battle about video clips on … Read the whole story
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by Laurie Sullivan
Mobile devices will account for 50% of Google paid-search clicks by December 2015, according to Marin Software. The company predicts in a report released … Read the whole story
COMMENTARY
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It seems to be on every video buyer's mind, and we hear it often from clients eager to enter wisely into the mobile video … Read the whole story
by Gavin O'Malley
Once feared to be Facebook's Achilles' heel, mobile advertising is now thriving thanks to the stewardship of the social giant. Along with Google, Facebook … Read the whole story
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by Thom Forbes
Android Wear may sound like a product tailored more for RoboCop than consumers who still shell out the shekels but it's the name of … Read the whole story
by Tanya Gazdik
CMOs believe advanced analytics will play a significant role in helping them reach their goals, but feel underprepared to capitalize on the data explosion … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
Digital advertising currency is on the threshold of a major transformation. The first big ecosystem-wide milestone for the Making Measurement Make Sense (3MS) initiative … Read the whole story
by Mark Walsh
Whether Facebook is losing ground to popular messaging apps among younger users has been a hot topic of debate in recent months. Usage is … Read the whole story
by Mark Walsh
Kiip on Wednesday announced a partnership with VivaKi, the digital innovation unit of Publicis Groupe, allowing Publicis agencies and clients to work more closely … Read the whole story
by Wayne Friedman
Samsung's tremendous recent success for its mobile products has a lot to do with its marketing that comes from many real-time/last-minute decisions -- and … Read the whole story