What will advertisements look like on wearable devices, and how will the auction model work, as Google plans to extend its Android operating system to support smartwatches and other wearable … Read the whole story
The White House on Wednesday announced the creation of climate.data.gov, a Web site that aggregates the enormous amount of climate data housed at different … Read the whole story
Google aims to bring watches back in vogue after people gave them up years ago with the emergence of mobile phones. On Tuesday the … Read the whole story
At this week's 4As Conference in Los Angeles, the Yahoo CEO talks up the company as both a good platform and environment for marketers … Read the whole story
After seven years, three court rulings and millions of dollars in legal bills, Viacom and Google have settled their battle about video clips on … Read the whole story
Mobile devices will account for 50% of Google paid-search clicks by December 2015, according to Marin Software. The company predicts in a report released … Read the whole story
It seems to be on every video buyer's mind, and we hear it often from clients eager to enter wisely into the mobile video … Read the whole story
Once feared to be Facebook's Achilles' heel, mobile advertising is now thriving thanks to the stewardship of the social giant. Along with Google, Facebook … Read the whole story
Android Wear may sound like a product tailored more for RoboCop than consumers who still shell out the shekels but it's the name of … Read the whole story
CMOs believe advanced analytics will play a significant role in helping them reach their goals, but feel underprepared to capitalize on the data explosion … Read the whole story
Digital advertising currency is on the threshold of a major transformation. The first big ecosystem-wide milestone for the Making Measurement Make Sense (3MS) initiative … Read the whole story
Whether Facebook is losing ground to popular messaging apps among younger users has been a hot topic of debate in recent months. Usage is … Read the whole story
Kiip on Wednesday announced a partnership with VivaKi, the digital innovation unit of Publicis Groupe, allowing Publicis agencies and clients to work more closely … Read the whole story
Samsung's tremendous recent success for its mobile products has a lot to do with its marketing that comes from many real-time/last-minute decisions -- and … Read the whole story