SearchBlog
by Laurie Sullivan, Staff Writer
Most marketers still don't deliver value with content marketing. Sort of a shocking statement coming from Forrester Research -- consider the emphasis that Google, Bing, Yahoo and other search engines … Read the whole story
by Laurie Sullivan
IgnitionOne has acquired privately owned digital tech company Knotice to add data management, digital messaging, mobile services, and email-based marketing automation (ESP) into its … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Last year, Google Flu Trends blew it. Even Google admitted this. It over-predicted the occurrence of flu by a factor of almost 2:1. Which … Read the whole story
by Laurie Sullivan
Yelp has inked a deal with YP to improve the quality of information seen on business listing pages and expand its distribution within the … Read the whole story
by Wendy Davis
In a victory for Google, a federal judge has ruled that the company won't have to face a class-action lawsuit for allegedly violating email … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Looking for a unique gift for that special techno-nerd content hog in your life? How about a dongle holder to house the Chromecast, Roku … Read the whole story
by Mark Walsh
In-image ads -- units overlaid on relevant editorial images on Web sites -- are not the most widespread type of native advertising. But given … Read the whole story
by Mark Walsh
Yahoo is launching a gaming distribution portal called the Yahoo Games Network. To that end, the company has already lined up partnerships with developers, … Read the whole story
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by Tyler Loechner
TubeMogul is looking to ease viewability concerns by offering a video viewability reporting tool free of charge. The technology is powered by OpenVV. The … Read the whole story
by Sarah Mahoney
A key problem is that 71% of consumers expect to be able to view in-store inventory online. And it's important to them, with 39% … Read the whole story
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by Tyler Loechner
Viamedia on Thursday announced the appointment of Jonathan Sims as vice president of media research. Sims will oversee Viamedia's research departments. He will also … Read the whole story
by Erik Sass
Sports video is a perennial favorite for advertisers trying to connect with male viewers, and this week brought several new content-sharing deals for major … Read the whole story
COMMENTARY
by Roberto Siewczynski, Columnist
Marketers chatting up the "total market" concept as it applies to multicultural marketing have been ignoring the elephant in the room, namely the role … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Two location-based programs that IPG Media Lab highlighted from their SXSW trip show how some retailers are reimagining the outdoor space in ways that … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
RadiumOne, a demand-side platform (DSP), has found that people ages 45-54 are two and a half times more likely to click on shared auto … Read the whole story