Most marketers still don't deliver value with content marketing. Sort of a shocking statement coming from Forrester Research -- consider the emphasis that Google, Bing, Yahoo and other search engines … Read the whole story
IgnitionOne has acquired privately owned digital tech company Knotice to add data management, digital messaging, mobile services, and email-based marketing automation (ESP) into its … Read the whole story
Last year, Google Flu Trends blew it. Even Google admitted this. It over-predicted the occurrence of flu by a factor of almost 2:1. Which … Read the whole story
Yelp has inked a deal with YP to improve the quality of information seen on business listing pages and expand its distribution within the … Read the whole story
In a victory for Google, a federal judge has ruled that the company won't have to face a class-action lawsuit for allegedly violating email … Read the whole story
Looking for a unique gift for that special techno-nerd content hog in your life? How about a dongle holder to house the Chromecast, Roku … Read the whole story
In-image ads -- units overlaid on relevant editorial images on Web sites -- are not the most widespread type of native advertising. But given … Read the whole story
Yahoo is launching a gaming distribution portal called the Yahoo Games Network. To that end, the company has already lined up partnerships with developers, … Read the whole story
TubeMogul is looking to ease viewability concerns by offering a video viewability reporting tool free of charge. The technology is powered by OpenVV. The … Read the whole story
A key problem is that 71% of consumers expect to be able to view in-store inventory online. And it's important to them, with 39% … Read the whole story
Viamedia on Thursday announced the appointment of Jonathan Sims as vice president of media research. Sims will oversee Viamedia's research departments. He will also … Read the whole story
Sports video is a perennial favorite for advertisers trying to connect with male viewers, and this week brought several new content-sharing deals for major … Read the whole story
Marketers chatting up the "total market" concept as it applies to multicultural marketing have been ignoring the elephant in the room, namely the role … Read the whole story
Two location-based programs that IPG Media Lab highlighted from their SXSW trip show how some retailers are reimagining the outdoor space in ways that … Read the whole story
RadiumOne, a demand-side platform (DSP), has found that people ages 45-54 are two and a half times more likely to click on shared auto … Read the whole story