SearchBlog
by Laurie Sullivan, Staff Writer
Los Angeles has become the hotbed of mobile messaging companies with SnapChat and Whisper in Los Angeles, along with Marina del Rey's TextPlus, and Santa Monica's Tigertext. Facebook's $19 billion … Read the whole story
by Laurie Sullivan
Pinterest plans to begin offering brands targeted advertising based on specific searches by June, per a report. The focus highlights the integration of search … Read the whole story
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by Joe Mandese
When Neustar acquired Aggregate Knowledge, a leading independent online data management platform, for $119 million a number of people in the ad technology community … Read the whole story
by Joe Mandese
At a time when Madison Avenue is shifting toward a device-centric view of consumers, some key parts of the ad industry's supply chain are … Read the whole story
by Tyler Loechner
Ad retargeting firm AdRoll on Monday announced the launch of a book about retargeting, titled The Retargeting Playbook. Adam Berke, the company's president, wrote … Read the whole story
by Wayne Friedman
Apple intends to allow users to stream live and on-demand programming stored in "cloud" servers. If it goes through, the deal would signal a … Read the whole story
by Wayne Friedman
TV viewers' exposure to TV-related tweets can yield "immediate" action. Research says of those exposed to TV-related tweets, 77% have watched TV show content; … Read the whole story
COMMENTARY
by Derek Dunham, Columnist
Studies show that today's mature market consumers are conducting more extensive online research prior to making a move to a retirement community. Contributing to … Read the whole story
COMMENTARY
by Larry Mickelberg
Thanks to buzz from places like CES 2014 and SXSWi, companies have a new quandary: what's our wearables strategy? The proliferation of wearable gadgets … Read the whole story
by Joe Mandese
Nearly a decade ago, a fundamental shift began reshaping Madison Avenue as the world's biggest brands realized their relationship with consumers was changing and … Read the whole story